Category Archives for "PR"

Is it newsworthy?

Before you contact the media or post a press release this week, ask yourself if a reporter will really care about what you have to say. If not, you need to conduct more research, develop a new story angle and edit your announcement accordingly.   Try to focus on a valuable benefit, current industry trend […]

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Start your week off right

Happy Monday morning, and welcome back to your work schedule. After you’ve had a moment to drink your favorite wake-up beverage, take a moment to think about your schedule.    Ask yourself these three questions: 1. What are my priorities for the day? 2. How can I work smart and get things finished without wasting […]

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Welcome to the blog!

Welcome to my blog (recently at Nielsen’s Small Business Resource Center)!  I hope to provide you with valuable information you can use to increase sales, awareness and credibility via your PR and writing efforts.   To get started, here are a few tips to help you work with a publicist:   Working with your Publicist […]

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