Tradeshow PR Success Secrets
Take full advantage of every event this year… without spending a fortune Many tradeshows have been cancelled or gone virtual this year, and this may be a huge disappointment for you. After all, these events are where you make personal connections, conduct tradeshow PR (public relations), find new customers and develop leads for years to […]
Fresh Content Strategy and PR Ideas for Spring
Cost-Effective Tips to Start The Season with Sales and Success! Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. After all, these two elements can significantly catapult growth for your business cost-effectively so if they aren’t a priority right now, it’s time to move […]
How Much Does a Press Release Cost (Really)?
You know you need to send out a press release, but how much is it? If you’ve never done public relations or pursued any kind of publicity before, the first thing you probably think you need to do is send out a press release. That’s why a lot of new entrepreneurs ask me how much […]
Why Isn’t Your Publicity Working?
Do you get results from your publicity efforts? Last week, I received a call from a small business owner who hired a firm for their publicity activities and received little to no results. And another entrepreneur e-mailed me to tell me that his press release didn’t capture any media attention… so with this in mind, […]
Traditional Public Relations Can Be The Key to Business Success
Do you use these basic PR activities for successful results? Social media, text messaging, blogs, podcasts, videos… the list of digital communication tools is constantly growing. It can be overwhelming to ensure you are taking advantage of all the possibilities available to bolster a positive image for your company. But, before you start using a […]
What is Public Relations, and Why Do You Need It, Anyway?
PR Can Give You a Huge, Competitive Advantage! Many people think “PR” means press release, but it is much more than that. It relates to everything that goes on with public relations. This includes all of the communications you have with all of your internal and external customers. PR relates to sending the right message […]
The Top 10 Things a B2B CMO Needs to Know to Improve PR Firm Results
Here’s a handy list to improve relationships and sales all year long As seen in B2B News Network How do you improve PR firm results? If you are a CMO at a large, B2B organization (or simply oversee the marketing functions at your company), you are probably working with a public relations firm to help promote your business. This way, […]
Engage Your Audience With Good Small Business PR Content
What is your small business really saying when it comes to public relations? When you think of small business PR, you probably think about distributing a press release. After all, you want to get your B2B message out to as many people as possible in a short amount of time. But, before you send out […]
Time for Your Big Content Marketing Event. Now What?
Whether it’s Content Marketing Strategy or Something Else, Get the Most Out of Each Event You Attend This week, I speak at the big, GKIC SuperConference in Orlando. It’s going to be great to share tips and insights about SEO copywriting and content marketing strategy and meet fellow associates and new entrepreneurs. It’s has involved […]
How to Turn Your Blogs into a Book in 10 Simple Steps
If you want to write a book and just don’t have the time, check out our new infographic…