Why Isn’t Your Publicity Working?
Do you get results from your publicity efforts? Last week, I received a call from a small business owner who hired a firm for their publicity activities and received little to no results. And another entrepreneur e-mailed me to tell me that his press release didn’t capture any media attention… so with this in mind, […]
Continue reading...Traditional Public Relations Can Be The Key to Business Success
Do you use these basic PR activities for successful results? Social media, text messaging, blogs, podcasts, videos… the list of digital communication tools is constantly growing. It can be overwhelming to ensure you are taking advantage of all the possibilities available to bolster a positive image for your company. But, before you start using a […]
Continue reading...What is Public Relations, and Why Do You Need It, Anyway?
PR Can Give You a Huge, Competitive Advantage! Many people think “PR” means press release, but it is much more than that. It relates to everything that goes on with public relations. This includes all of the communications you have with all of your internal and external customers. PR relates to sending the right message […]
Continue reading...The Top 10 Things a B2B CMO Needs to Know to Improve PR Firm Results
Here’s a handy list to improve relationships and sales all year long As seen in B2B News Network How do you improve PR firm results? If you are a CMO at a large, B2B organization (or simply oversee the marketing functions at your company), you are probably working with a public relations firm to help promote your business. This way, […]
Continue reading...Engage Your Audience With Good Small Business PR Content
What is your small business really saying when it comes to public relations? When you think of small business PR, you probably think about distributing a press release. After all, you want to get your B2B message out to as many people as possible in a short amount of time. But, before you send out […]
Continue reading...Time for Your Big Content Marketing Event. Now What?
Whether it’s Content Marketing Strategy or Something Else, Get the Most Out of Each Event You Attend This week, I speak at the big, GKIC SuperConference in Orlando. It’s going to be great to share tips and insights about SEO copywriting and content marketing strategy and meet fellow associates and new entrepreneurs. It’s has involved […]
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