Do You Use This 6-Letter Word?
A Simple Way to Boost Sales This Holiday Season and Beyond! It’s November, and you are probably gearing up for holiday sales and year-end reports. With this in mind, how do you feel about your success in the past year on both a professional and personal level? Well, no matter where you are right now, […]
Enjoy A Sales Turnaround By December!
Transform Your Bottom Line by Year-End (Yes. I’m talkin’ to you!) It’s September, and the busy, holiday sales season is here. Your phone rings, online purchases flood your inbox, and you hire more people to keep up with the growing demand. Money flows. You pay off debt, add to your savings and plan your next […]
How to Use Public Relations And Content To Win In a Recession
(Psst. Don’t waste resources and take advantage of this competitive edge!) Prices are soaring. Your new employees quit after just a few days. And you’re trying to figure out how to take your family on a much-needed vacation this summer while keeping your business afloat. Yes, fear is in the air, but there is something […]
Media Interview Done. Now What?!
What Happens After That Interview? You paid for great marketing and PR. After listening to a pitch on how you can be famous, magnify your online presence and significantly boost sales for your business, you hire a big PR firm. Things go well, and you get lots of interviews and attention. But then, what happens? […]
What’s Your 2022 PR Plan?
The new year is here, and you are ready to be more successful than ever. You have personal and business goals set with the appropriate tactics and strategies in place to move forward. But, what about public relations and your 2022 PR Plan? This year, your news can give you a competitive edge cost-effectively… no […]
What is A Fractional PR Director?
It’s the latest buzz word… Fractional PR Director, Fractional CMO, Fractional “Fill-In-The Blank.” What is this? Basically, these are people who are not full-time employees, but they manage key areas of your business. “Fractional” is basically another word for a “consultant” who works with several different businesses or organizations at one time. So, what are […]
Need Great Talent? Use Public Relations To Hire The Best!
PR is your secret weapon to bring top talent to you! Everyone is hiring, and the competition for top talent is fierce. You have limited resources to find just the right person with the skills, experience and attitude you need. Things may look grim, but they don’t need to! Did you know that you can […]
Is PR Your Missing Secret to Success?
Public Relations May Be Just What You Need to Catapult Sales! With all of the ramifications of COVID-19 and other stressors going on, your business is probably looking for new ways to generate sales as cost-effectively as possible. Well, there is something you can do right now to boost your bottom line in just a […]
Are Your Marketing Messages Scary?
Don’t make your customers run to the competition! It’s that time of year when frightful thoughts and messages fill the air for Halloween… but your marketing messages and public relations’ pitches should not be part of this! If you have the wrong copy on your website, emails, newsletters, advertisements, press releases, story ideas, and other […]
Content Strategy and PR Prep for More Free Time
Are you ready to have fun this summer? Summer is here, and that means more fun in the sun with friends and family members… unless you get stuck working long hours in front of your computer. Now is the time to create your content strategy and PR prep for the months ahead so you can […]