Category Archives for "PR"

How to Avoid PR Scams

Stop wasting time, money and resources The phone rings and it’s a producer who wants to speak to the CEO of your company right away. You think it’s a media call, drop everything and listen to what the person on the other end of the line has to say. Wow! It sounds great. They are […]

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Do You Communicate in Silos?

It’s time to review your entire, marketing plan! The days of working in silos are over. Online information ties all sales and marketing activities together. If you have independent teams for social media, search engine optimization (SEO) content strategy, public relations, video, mobile, sales, and more that work in silos, you are losing new customers […]

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Thanksgiving is Important for Entrepreneurs… Why?

Say “Thanks” All Year Long It’s Thanksgiving, and you are probably looking forward to spending time with family and friends… or just getting some much-needed rest. But for entrepreneurs, Thanksgiving is something much more important. It’s a time to be thankful for how far you’ve come and all of the ups and downs involved in […]

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3 Tips to a Better, Video Interview

Are you ready for that big, publicity opportunity? The phone rings, and a well-known producer at one of your targeted media-venues wants to interview you via video in 30 minutes. That’s fantastic! But wait…are you ready? If so, this could be a great, publicity opportunity to help boost sales, awareness and credibility fast. If not, […]

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What’s In Your Editorial Calendar?

It’s not just about SEO keywords and BtoB content! There are many ways to get your marketing messages across such as mobile, Web, social, phone, live events, and more. But one thing remains constant among all of these mediums – content! There are many communications going on so how do you organize all of this […]

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Tips to Stop Wasting Time at Work This Summer

Woo Hoo! Summer is here, and it’s time for fun in the sun… unless you are bombarded with work and are stuck behind your desk! If this is the case, it’s time to review your workload and start outsourcing. Here are a few questions to answer and help you get started: What are you spending […]

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How Are You Boosting Buzz for Your New, Business Investment?

It’s more than sending out an SEO press release Whether you are a venture capitalist, angel investor or entreprenur, you’ve spent long hours developing, researching and investing in a new business. Now, it’s time to tell the world about your products and services and start generating interest and revenue. Where do you begin? Well, it’s […]

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3 Tips to Find a Good Publicist

Get the content and publicity results you really want! Recently, I talked to several entrepreneurs who were “ripped off” by large agencies. They were promised big results and ended up wasting time and money. Has this happened to you? If so, here are a few tips to help you find good, PR people who will […]

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