Category Archives for "Repuation Management"

Is Content-Marketing-Strategy Dead?

No…You Just Have to Avoid Costly Shortcuts! It’s 2016, and marketing has changed. Today, your sales, public relations, social-media, SEO, and all other, activities work together to find and keep new customers through specific messaging. And at the heart of all of this is content. According to The Content Marketing Institute article on Key Roles […]

Continue reading

What Matters Most in Your Small Business?

It’s time to stop and think about what’s really important for ultimate success. It’s the end of the year and time to reflect on your small business… and life. How did you do? Did you have a good year? Were sales up or down? When you have a quiet moment, and the “holiday rush” comes […]

Continue reading

5 Fast Ways to Boost Holiday Sales with Content Marketing Now!

Take a few hours to make changes that bring results It’s the peak of the holiday season, and your sales are flat. What can you do? Here are… 5 Fast Ways to Boost Holiday Sales with Content Marketing Now! 1.      Review your site. Potential, new customers are visiting your site to find gifts. Do you […]

Continue reading

You Need More Than BtoB Content Strategy for Success

3 Simple Secrets to Win Loyal Customers, Sales and Credibility You worked hard to get your BtoB content strategy in place. Now, your business is buzzing with current and interesting social-media-posts, articles, newsletters, videos, contests, case studies, press releases, and more. You are doing what needs to be done. And now, it’s time to take […]

Continue reading

What are You Writing and Promoting?

Your content strategy and PR should provide results! Have you seen all of the stories about the death of traditional, public relations (PR) lately? The fact is that most people can get the news they need by simply going to their favorite, online news site, watching television or conducting an online search. Because of this, […]

Continue reading

Do You Need a BtoB Content Strategist or a Copywriter?

There’s a big difference depending on your goals Potential, BtoB clients contact me on a regular basis looking for help. They have big sales-goals and know they need some copywriting done… but that’s about it. Well, if you are trying to boost sales, awareness, credibility, and more, it’s time to get specific. You may just […]

Continue reading

How Scary is Your BtoB Marketing?

You may be frightening customers away…  It’s time for Halloween, and this begs the question… is your business in a frightful state or doing well? If things aren’t looking so good, it’s time to put in that extra effort to make things happen. Here are a few suggestions: Create a special, eReport or Infographic for […]

Continue reading

Content Strategy…Turn Social Media Hassles Into Happiness!

Sales Await! You have your morning cup of coffee, turn on your computer and look at all of your e-mails and “To Do” list. Then, that gnawing feeling hits you. You need to post something on all of your social-media channels again. Ugh! It’s never-ending. What to post? Where do you find information to share? […]

Continue reading

3 Top Tips For Ultimate, Business Success

Are you forgetting these simple tips? It’s the busy fall season, and your schedule is probably filled with meetings, sales calls, content-strategy sessions, copywriting, and more. With all of this going on, it can be easy to forget the simple, but important, things you need to be successful in the long-term… so as you rush […]

Continue reading