How to Write Great Press-Release-Quotes
If you are in the process of writing a press release, here are a few quick things to keep in mind when writing your quotes: Provide value. How many times do you see a press release where the CEO is “thrilled” or “excited” about the news item? Of course he or she is! Otherwise, […]
Continue reading...SEO Copywriting with PR Boosts Sales Fast
An article in BtoB Online at btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984, stresses the fact that traditional public relations activities are an important part of marketing and sales. Why? During tough economic times, it’s important to keep marketing messages in front of target audiences. If you don’t, your competition will. And this can be tough if you are working with […]
Continue reading...Three Easy Ways to Build an Online Presence
As a professional woman, you know you need an online presence. But with all of your responsibilities, it can be easy to give this a low priority on your “To Do” list. Not to worry! You can create a great online-presence to improve your business relationships, brand-image and more without spending a lot of time […]
Continue reading...It’s Time for PR Action!
Even if things are still rough with the economy, this is not the time to sit around and get depressed by the latest news. Instead, it’s time to take action. Do you want some free publicity within the next two weeks? Here’s what you can do right now: Research. If you don’t already have it, […]
Continue reading...10 Questions Never to Ask a Reporter
When you prepare to contact a reporter, it is essential to conduct some research first. Media members receive hundreds of calls and e-mails each week, and you want to make a good, first-impression without being annoying. To stand out and get your story heard, here is a simple reminder of ten questions you should never […]
Continue reading...A Rose by Any Other Name is… Unethical?
Chocolate. Jewelry. Cards. Ethical Roses. Ahhhh. All nice things for Valentine’s Day: Wait, ethical roses? What the heck is an ethical rose? Well, that’s exactly what I thought when I was driving home from a meeting and listening to a very interesting radio spot. According to the announcer, we need to buy “ethical roses.” No, […]
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