Category Archives for "Small Business Public Relations"

Is Something in the Air?

Geez. Is it just me, or have a lot of the people you’ve communicated with lately been grumpy and on edge? From potential customers and business owners  to fellow PR experts and even a massage therapist, I’ve been getting a lot of “tude” lately.   I know times are tough, but things are not going […]

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The Secret to Getting Press

  You sit down in your favorite chair ready to bite into your freshly prepared bagel and: Drat! There is a headline featuring your competition with a big photo of the CEO. The first thing you ask yourself is, “Why him and not me?”   Well, don’t get too upset. That CEO may be:   […]

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Just when hope starts to fade…

It’s 4:00 a.m., and I just turned on the computer and took my first sip of coffee.   With the stress of the economy, the election and  an increase in the number of  reporters losing their jobs, it has been an uphill battle to build buzz for my clients.   And just when frustration started […]

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Anxious? Try to stop and think first for best results.

  At about 8:00 a.m. Saturday morning, I was scuba diving in a fairly shallow  kelp bed. Brightly colored fish swam all around me and I took relaxing breaths out of my regulator. The only thing I had to worry about was getting my equipment wrapped around a long string of kelp…or so I thought. […]

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