Category Archives for "Small Business Public Relations"

How to Avoid a PR Nightmare

5 Steps to Avoid Losing Time, Money (and Even Your Entire Business) in a Crisis With new technology, the public relations (PR) process has changed. In the past, PR focused strictly on company news, press releases and the media. Now, it works directly with all of your sales, SEO, social media, content-strategy, and marketing processes […]

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Is Content-Marketing-Strategy Dead?

No…You Just Have to Avoid Costly Shortcuts! It’s 2016, and marketing has changed. Today, your sales, public relations, social-media, SEO, and all other, activities work together to find and keep new customers through specific messaging. And at the heart of all of this is content. According to The Content Marketing Institute article on Key Roles […]

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What Matters Most in Your Small Business?

It’s time to stop and think about what’s really important for ultimate success. It’s the end of the year and time to reflect on your small business… and life. How did you do? Did you have a good year? Were sales up or down? When you have a quiet moment, and the “holiday rush” comes […]

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You Need More Than BtoB Content Strategy for Success

3 Simple Secrets to Win Loyal Customers, Sales and Credibility You worked hard to get your BtoB content strategy in place. Now, your business is buzzing with current and interesting social-media-posts, articles, newsletters, videos, contests, case studies, press releases, and more. You are doing what needs to be done. And now, it’s time to take […]

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What are You Writing and Promoting?

Your content strategy and PR should provide results! Have you seen all of the stories about the death of traditional, public relations (PR) lately? The fact is that most people can get the news they need by simply going to their favorite, online news site, watching television or conducting an online search. Because of this, […]

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