Did the Penguin give you happy feet or the cold shoulder?
Did you notice that your site rankings went up or down right around April 24th? That’s because Google changed things again with their penguin update. They are really cracking down on sites built solely for search engine optimization (SEO) purposes. But there is no need to worry. If you follow a few simple rules that […]
Continue reading...5 Reasons to Use the Phone Instead of E-mail
If you are an SEO copywriter, love technology, or just don’t like dealing with people, you may be using e-mail too much and missing out on some important opportunities and communications. If you haven’t picked up the phone in some time, here are: 5 Reasons to Use the Phone Instead of E-mail 1. You have […]
Continue reading...SEO Keywords, SEO Keywords – Is your Copy Stuffed?
Woo Hoo! You are finally done with your search engine optimization (SEO) research and have a great list of keywords to use in your copy. You add all of your coding to your Website and write all of your online copy. Then, you wait to see your site traffic increase… and you wait… and you […]
Continue reading...How Many SEO Keywords Should You Use?
I just finished speaking at PINK’s big, “Spring Into Ownership” event in Atlanta about search engine optimization (SEO) copywriting and social media, and one of the biggest questions I received was: “How many search engine optimization keywords should I use on my Website pages?” Well, first of all, stop worrying about how many SEO keywords […]
Continue reading...Are You Spending Time on Your Words?
Chocolate. Jewelry. Cards. Ethical Roses. Ahhhh. All nice things for Mother’s Day: Wait, ethical roses? What the heck is an “ethical rose”? Well, that’s exactly what I thought when I was driving home from a meeting and listening to a very interesting radio spot. According to the announcer, we need to buy “ethical roses.” No, […]
Continue reading...Do You Pass this Web Checklist?
You have your new Website up and running, and are ready to start bringing in sales. Perhaps, you spent hours writing the copy yourself? Or maybe you hired a big, Web company to design a site with all the bells and whistles? Either way, you are not finished:. unless, you did this one, key step: […]
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