Hello Holiday Cheer! Goodbye Stress!

Relax! Public relations success

No. This is not about PR, but it’s important! Let’s face it. Things can get pretty hectic in December. You have year-end deadlines at the office, various events to attend, cooking, baking, cleaning, wrapping, shopping… the list goes on. Before you know it, the calendar reads, “January,” and your holiday season was just a stressful […]

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Get Great Publicity Without Spending A Fortune!

3 Quick Tips To Save Thousands of Dollars and Hours of Aggravation… As Thanksgiving approaches, I’d like to thank you for reading and your support throughout the year. With this in mind, here are some public relations’ tips to help your business or practice grow! When your target audience members hear or see a story […]

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Got Authority?

Author Rodger Friedman

Your Secret Weapon To Cultivate Authority Is… You open your favorite newspaper, and your competition’s CEO is smiling back at you helping a local charity and showing lots of authority and credibility. The feature article includes positive testimonials from community members, a full history of the company’s experience and contact information to obtain more information. […]

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Writing Your Own Content? How’s That Going?!

Why are you writing your own content? Direct response public relations is the key

The real results may surprise you… Do you write your own copy to save resources, hire an inexpensive tech person to write your content, and/or put off writing new content until you have time? If your answers are positive, you are probably sending potential customers, investors, new hires, and other influencers to the competition as […]

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Do You Have “Relations” With Your “Public”?

The Ultimate Success Secret by Dan Kennedy and Melanie Rembrandt

The secret to public relations and business success… If you send emails to media members, distribute press releases and communicate with your target market on a regular basis… but get zero response, you may be forgetting something very important – the human aspect! While technology and AI have significantly advanced the speed of content creation, […]

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