Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open. Ugh! I forgot to put coffee into the machine last night, and there is just a pot of hot water waiting for me. Oh well. I’ll make a fresh batch and use the […]
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Many new clients tell me that they have a blog, but no one is reading it. Other clients ask me if they need a blog. Well, if you have a blog, or are wondering if you need one, you may have these questions: What’s the point? Before you start writing, figure out why you want […]
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If you want to increase your level of returning customers, there is one major thing that you need to take care of at the very beginning of every relationship – Expectations. This may sound simple, but if you don’t spell out what you are going to provide for the money, you can run into major […]
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You’ve got an interview scheduled with a key media venue. Great! To have a good experience and improve your chances of being quoted correctly, follow these helpful tips: 1) Know your company. – Review your company’s website, history and key events. – Understand your company’s marketing messages, key practices, products, and services. Confirm confidential information […]
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As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is really newsworthy. Will a reporter really care about what you have to […]
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There are a lot of performing arts shows out there today (“Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc.), and I love watching the good dancers and singers. But it made me think about public relations and SEO copywriting. For example, you know how some of the performers warm up […]
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