If you have been watching or listening to the news lately, it is packed with negativity concerning the latest unemployment rates, stock market upsets and violence overseas. It’s enough to make your blood pressure soar. Well, I’m not going to let it get to me. What about you? Instead of focusing on all of the […]
Continue reading...
I just got off the phone with a potential new client. She wasn’t sure how to build buzz for her organization. And after months of jumping around with SEO, media pitching, press releases, and other activities, she needed my help. Nothing was working. Do you know why? She wasn’t focusing on a specific goal. How […]
Continue reading...
A few weeks ago, I got up at 2:30 a.m. to catch an early flight out of LAX. I made the flight, but I was then stuck on the plane for two hours due to mechanical problems. Fortunately, I was able to change my connecting flight while sitting on the plane. Then, the situation was […]
Continue reading...
It’s early in the morning, and I just got off the phone with a potential client. She is interested in my search engine optimization (SEO) copywriting services but is afraid that her Website copy will sound like an advertisement. I assured her that if the copy is written well, site visitors won’t even know […]
Continue reading...
After months of hard work, I was finally able to take a break and just returned from a once-in-a-lifetime trip to Australia to dive The Great Barrier Reef. It was a fantastic experience. And two days after getting back to the States, I was off on another trip to celebrate a big, family birthday. It […]
Continue reading...
As you begin to write a press release, it can be easy to fall into the standard, template form. But before you send it out, ask yourself these questions: Is this newsworthy? If you are announcing a major news event, statistic, research result, or other important activity, that’s fantastic. But many times, you will write […]
Continue reading...