Recently, I searched for a photographer to take new publicity photos. The whole process turned into a priority since my online photos were getting older and older. Based on my experience, I want to share a few tips with you. Conduct the appropriate research. Instead of just opening the local phone book and picking a […]
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If you recently lost your job or investments, take heart. When I lost my job five years ago, it was one of the best things that ever happened to me. Why? It gave me that extra push to start my own business. Now, I’m in control of my destiny: and my paycheck. If you’ve ever […]
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The world of traditional media is changing, and if you want to use the full power of public relations to boost sales, awareness and credibility, you need to change with it. But where do you start? With all of the news about Twitter, Facebook and other social-media technologies, it can be overwhelming. But if you […]
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Hi Everyone! I hope you had a great July 4th! It’s always nice to celebrate our independence! On that note, are you starting a new, independent lifestyle working for yourself? If so, you may want to check out my new article, “How to Build Buzz for Your Services Without Spending a Dime.” You can start […]
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If you’ve entered the world of Twitter, www.twitter.com, you know there is a lot of junk out there: people telling you what they ate for breakfast, what happened at the dentist, the cute thing their child said yesterday: you know what I’m talking about. Now, many of these Tweets really are for the birds and […]
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After you send out a press release, pitch a reporter or do an interview, I find it’s always best not to get too excited about a potential media placement until it actually happens. After all, breaking news, editing, lack of space, or numerous other factors out of your control can keep your story from actually […]
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