Now is the time to put more emphasis on your public-relations activities. If you don’t, your competition will bury you alive. But what do you do if you don’t have a budget? No problem. Here are three ways to get some great publicity on a small budget: 1. Do It Yourself. You may be a […]
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Have you ever called a potential vendor to ask a question only to have your ear talked off and never really get an answer? Or have you ever left a voice message for someone with a great opportunity, and that person never calls you back? This is customer service 101, and it amazes me how […]
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When was the last time you reviewed the copy on your website? Did you update it recently? If not, you are probably losing out on sales and building relationships with new customers. Take a quick look at your site and ask yourself these questions: 1. Is the information stale? 2. Does it look like our […]
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I just got back from a Web Copywriting Intensive conference in Austin. And while it was fantastic to learn new, online skills to help my clients grow their businesses with SEO, PPC, e-mails, etc., the real insights came from the people of Austin. Lately, I’ve been hearing so much “doom and gloom” that it was […]
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If you are stuck inside waiting for the sun to shine, please do not let it get to you. Instead, this is a great time to plan your PR activities for the warmer months ahead and get some of your more detailed projects out of the way. Here are three things to focus on now: […]
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Geez. Is it just me, or have a lot of the people you’ve communicated with lately been grumpy and on edge? From potential customers and business owners to fellow PR experts and even a massage therapist, I’ve been getting a lot of “tude” lately. I know times are tough, but things are not going […]
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