When you think of public relations for your business, the first thing that probably pops into your mind is to write and post a press release. Well, if you want to build attention online, a press release with search engine optimization (SEO) keywords is a great place...
PR and Content Strategy Insights
What Do You Want From Your SEO Press Release?
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An SEO Reminder – What Do Your Customers Really Want?
In past entries, I’ve talked about how SEO (search engine optimization) copywriting is all about providing value to your customers. Well, the number one way to do that is to give your customers what they want. And how do you do that? Ask them! Find a free and simple...
What’s Your SEO Site Message?
Ahhh. You are finished with your search engine optimization (SEO) keyword research and ready to write. You turn on your computer and stare at the monitor. You write a few words. No. That doesn’t sound right. Delete. You stare at the monitor a little longer. You’ve got...
Why Research SEO Keywords?
Are you using some search engine optimization (SEO) keywords on your site but not seeing results? Well, how much research did you do in advance? Research is the Secret to SEO Success! As an entrepreneur, the last thing you want to spend time on is search engine...
How Many SEO Keywords Should You Use?
I just finished speaking at PINK’s big, “Spring Into Ownership” event in Atlanta about search engine optimization (SEO) copywriting and social media, and one of the biggest questions I received was: “How many search engine optimization keywords should I use on...
How to Simplify the SEO Process with One Word
You receive hundreds of e-mails, calls, Webinar requests, and more each month about how someone can get you better search rankings on the Internet. Most of these messages go into your trash with a simple click of the delete button. After all, all this data is...
What Do You Do with Your SEO Keywords?
Ok… you worked for hours researching keywords, and you have a good list of SEO keywords to use. Now, what do you do with your list? Well, it’s time to get organized. Create an Editorial Calendar. You’ve probably seen the editorial calendars that media venues use...
Ready to Boost Sales for Summer?
Now that warmer weather is upon us, you may want to increase sales now so you can enjoy more time away from the office this summer. With this in mind, here are three actions you can take right now to start making more money from your business: 1. Update Your Website....
What Can You Do For Me?
I don’t know about you, but I’ve talked to many small business owners who are really watching their budgets closely and saving as much money as possible. With this in mind, it can be more difficult to get to customers to use your products and services. Yes,...