Do You Know These SEO Social Secrets?
Recently, I focused on how it’s important to provide value to your customers in your search engine optimization (SEO) copywriting efforts. You can ask your customers what they want via surveys to get some good information, but there is also another way to get information from your customers. Uncover SEO Secrets with These 3 Social […]
An SEO Reminder – What Do Your Customers Really Want?
In past entries, I’ve talked about how SEO (search engine optimization) copywriting is all about providing value to your customers. Well, the number one way to do that is to give your customers what they want. And how do you do that? Ask them! Find a free and simple tool like Survey Monkey, Zoomerang or […]
What Do You Do with Your SEO Keywords?
Ok… you worked for hours researching keywords, and you have a good list of SEO keywords to use. Now, what do you do with your list? Well, it’s time to get organized. Create an Editorial Calendar. You’ve probably seen the editorial calendars that media venues use to organize their publications for the upcoming months. It’s […]
What Can You Do For Me?
I don’t know about you, but I’ve talked to many small business owners who are really watching their budgets closely and saving as much money as possible. With this in mind, it can be more difficult to get to customers to use your products and services. Yes, competition may be tough, but if you know […]
How to Create a Good, SEO Keyword List
As an entrepreneur, you are probably bombarded with e-mail messages every day with someone telling you how they “get your site to the top of the search engines.” Well, if you’re like most business owners, you don’t have the money to pay for a search engine optimization (SEO) service. Well, SEO does not need to […]
Are You Spending Time on Your Words?
Chocolate. Jewelry. Cards. Ethical Roses. Ahhhh. All nice things for Mother’s Day: Wait, ethical roses? What the heck is an “ethical rose”? Well, that’s exactly what I thought when I was driving home from a meeting and listening to a very interesting radio spot. According to the announcer, we need to buy “ethical roses.” No, […]
Are You Using These 3 Key, SEO Items in Your Copy?
You have your cup of coffee, your laptop and a quiet space to work. You are ready to write the copy for your Website. But then, the white screen stares at you. You have a thought… No, that’s not good enough… more staring at the screen: Ugh! Writer’s block! Well, most of us have been […]
Do You Have a “We” Site?
Welcome to our site. We are the leader in widgets. Our widgets are the best. We use innovative technology. You should buy our widgets because blah, blah, blah. Yes, this is terrible copy for your site. But look at all the businesses out there that use this kind of language. And while you may not […]
Resolution, Shmezolution! How to Reach 2011 Biz Goals
Woo Hoo! It’s the New Year. Did you make a resolution to lose weight, stop smoking, or get in better shape this year? Maybe you want to start your own business? Well, as most of you know, it can be very difficult to keep a resolution. I always like to think of resolutions as long-term […]
Avoid PR and SEO Rip-Offs
It’s time for holiday fun, sales: and scams. “I got ripped off! Can you help?” I’ve heard this so many times: good business people spending a lot of money on big companies or agencies and seeing little results. As a business owner who started her business with nothing, I HATE to see other business owners […]