The Secret to Getting Press
You sit down in your favorite chair ready to bite into your freshly prepared bagel and: Drat! There is a headline featuring your competition with a big photo of the CEO. The first thing you ask yourself is, “Why him and not me?” Well, don’t get too upset. That CEO may be: […]
Are Reporters Reading Your E-Mails?
It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs. You click “send” and wait for a response from the business editor at The New York Times. Now, it’s noon and still no response from the editor. You call and get voice […]
Vote and Move On
Did you vote? I’m sure you will hear this a lot today, but it is an important election. And it will be interesting to see the media frenzy announcing all of the results. Whatever happens, reporters will spend some time discussing the issues, and then it will be (somewhat) back to “business as usual.” […]
Duct Tape Marketing Interview with John Jantsch
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