10 Questions Never to Ask a Reporter
When you prepare to contact a reporter, it is essential to conduct some research first. Media members receive hundreds of calls and e-mails each week, and you want to make a good, first-impression without being annoying. To stand out and get your story heard, here is a simple reminder of ten questions you should never […]
5 Free and Fast Sale-Boosting Activities
If you are like most small business owners, you are working harder than ever to find and secure new business in today’s uncertain economy. It can be tough to exceed customer expectations, conduct marketing and PR efforts, pay bills, and keep things running smoothly on a tight budget. With this in mind, here are five […]
Have a Bad Day? Be Thankful.
Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open. Ugh! I forgot to put coffee into the machine last night, and there is just a pot of hot water waiting for me. Oh well. I’ll make a fresh batch and use the […]
Focus Your SEO and PR Efforts for Ultimate Success
I just got off the phone with a potential new client. She wasn’t sure how to build buzz for her organization. And after months of jumping around with SEO, media pitching, press releases, and other activities, she needed my help. Nothing was working. Do you know why? She wasn’t focusing on a specific goal. How […]
Why Do You Need An SEO Copywriter?
Search engine optimization (SEO) is much for than adding a few keywords to your site. SEO is a strategic process of researching competitive data, finding the right words to work with your organization’s messaging and providing valuable information. Of course, you can research some SEO keywords through one of the many free tools like www.keyworddiscovery.com, […]
How to Avoid PR Disappointment
After you send out a press release, pitch a reporter or do an interview, I find it’s always best not to get too excited about a potential media placement until it actually happens. After all, breaking news, editing, lack of space, or numerous other factors out of your control can keep your story from actually […]
Are Your Customers Getting a Busy Signal?
It’s 9:00 a.m., and I just finished dropping off my television equipment at the local cable company. What a relief! You see, a few days ago, I received an urgent notice in the mail to call a specific number. My television cable company wanted me to switch my converter box in time for the national […]
3 Free Publicity Tools to Boost Sales Now!
Do you want to boost sales, credibility and awareness fast without spending money? Do-it-yourself PF is the way to go. Here are my top three suggestions for starting your publicity campaign now: 1. Make that call. Most new entrepreneurs are nervous about picking up the phone. But when it comes to reaching out to media […]
Need Financial Help? Take Action.
I interviewed a major investor recently for an upcoming story on Pink Magazine Online, and she was inspiring. Basically, she reminded me that if you want changes to happen in your life, you’ve got to take responsibility and action…now. Are you having major financial problems and need help? Instead of waiting for government assistance, watching […]
Change is in the Air–Time to Make a Difference
Have you felt the buzz in the air lately? After talking to friends, family members, business associates, and acquaintances, people seem to be making positive changes all over the country, despite the economy. Andrew Field of PrintingForLess.com developed his own economic stimulus idea for small businesses and had it mentioned on Forbes.com, a […]