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10 Questions Never to Ask a Reporter

When you prepare to contact a reporter, it is essential to conduct some research first. Media members receive hundreds of calls and e-mails each week, and you want to make a good, first-impression without being annoying. To stand out and get your story heard, here is a simple reminder of ten questions you should never […]

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5 Free and Fast Sale-Boosting Activities

If you are like most small business owners, you are working harder than ever to find and secure new business in today’s uncertain economy. It can be tough to exceed customer expectations, conduct marketing and PR efforts, pay bills, and keep things running smoothly on a tight budget. With this in mind, here are five […]

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Have a Bad Day? Be Thankful.

Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open. Ugh! I forgot to put coffee into the machine last night, and there is just a pot of hot water waiting for me. Oh well. I’ll make a fresh batch and use the […]

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Why Do You Need An SEO Copywriter?

Search engine optimization (SEO) is much for than adding a few keywords to your site. SEO is a strategic process of researching competitive data, finding the right words to work with your organization’s messaging and providing valuable information. Of course, you can research some SEO keywords through one of the many free tools like www.keyworddiscovery.com, […]

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How to Avoid PR Disappointment

After you send out a press release, pitch a reporter or do an interview, I find it’s always best not to get too excited about a potential media placement until it actually happens. After all, breaking news, editing, lack of space, or numerous other factors out of your control can keep your story from actually […]

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