The Perfect Combo to Boost Site Buzz Fast
You spent hours researching, writing and optimizing your site for the search engines, and it’s finally up and running. Phew! That’s finished, and you can sit back and relax. Not so fast: As many of you know, this is just one piece of your overall marketing strategy, and your work has just begun. Now, you […]
Continue reading...You Just Had a Great Interview, Now What?
Congratulations! You just spoke to a top reporter with a major publication, and the feature story is due out in one month: so what do you do now? Well, I’m sure you would like to yell it from the rooftops and tell everyone you know. But before you do, here are three things to keep […]
Continue reading...Brush Yourself Off And Take Action!
Yes, the economy is ugly. Yes, customers are tightening their purse strings. Yes, it’s harder to bring in new sales. Blah. Blah. Blah. Things are tough for many people right now, but that’s no reason to just sit back and wait for things to get better. It’s time to take action! No one said being […]
Continue reading...How are you Dealing with Turbulence?
The plane drops and rises suddenly. It feels like I’m on a roller coaster thousands of feet in the air. Some passengers squeal every time the plane goes up and down. A baby cries. Finally, we land safely in Detroit. And what do you know? It’s not even raining. After the flight, I’m anxious to […]
Continue reading...Are You Really Ready for that Press Release?
You have your business up and running and are ready to announce it to the world. Hold on! Before you send out that press release letting everyone know about your services, there are three things to keep in mind: 1. Is your site ready? If people see your press release […]
Continue reading...8 Media-Pitching-Tips for Fast and Free Publicity
After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively. But how do you pitch your story to a reporter? Here are eight quick-tips to help you through the media process: 1. Know Your Targeted Media-Members. Before […]
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