As you begin to write a press release, it can be easy to fall into the standard, template form. But before you send it out, ask yourself these questions: Is this newsworthy? If you are announcing a major news event, statistic, research result, or other important activity, that’s fantastic. But many times, you will write […]
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When was the last time you updated your Web site and looked at the content? If it has been more than a few days, you may be losing out on a lot of new business. Take a moment to look at it now. Is it speaking to the needs of your customers or does it […]
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Even though things are tough right now, are you putting off your dreams or are you taking steps to make things happen? To help me, I actually have a sign next to my desk that says “no excuses.” After all, it’s easy to fall back on things like the bad economy, a busy schedule, being […]
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Recently, I had the opportunity to work with two new clients on several large, publicity projects. However, I had a bad feeling in the pit of my stomach about the pending deals so I decided to take some time to think about these contracts and figure out what my intuition was telling me. Go With […]
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Read the rest of my exclusive interview with the CEO and editorial director of Pink, www.pinkmagazine.com, at http://www.startupnation.com/blogs/. Get her tips and insights on running a successful, small business, and how to pitch your story!
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Search engine optimization (SEO) is much for than adding a few keywords to your site. SEO is a strategic process of researching competitive data, finding the right words to work with your organization’s messaging and providing valuable information. Of course, you can research some SEO keywords through one of the many free tools like www.keyworddiscovery.com, […]
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