Tradeshow PR Success Secrets
Take full advantage of every event this year… without spending a fortune Many tradeshows have been cancelled or gone virtual this year, and this may be a huge disappointment for you. After all, these events are where you make personal connections, conduct tradeshow PR (public relations), find new customers and develop leads for years to […]
Continue reading...Traditional Public Relations Can Be The Key to Business Success
Do you use these basic PR activities for successful results? Social media, text messaging, blogs, podcasts, videos… the list of digital communication tools is constantly growing. It can be overwhelming to ensure you are taking advantage of all the possibilities available to bolster a positive image for your company. But, before you start using a […]
Continue reading...What is Public Relations, and Why Do You Need It, Anyway?
PR Can Give You a Huge, Competitive Advantage! Many people think “PR” means press release, but it is much more than that. It relates to everything that goes on with public relations. This includes all of the communications you have with all of your internal and external customers. PR relates to sending the right message […]
Continue reading...Did You Forget Your News Room?
If so, you are losing sales and stories to the competition, right now! If you took the time to set up a News Room on your Website, good for you! It’s a great way to give media-members the information they need at any time and place in the world so they can write about your […]
Continue reading...Got Local PR? Think Bigger for Better Results!
It’s time to set large, PR (public relations) goals and exceed expectations! Do you love your current public relations (PR) plan? Do you even have one in place? If not, you are losing out on third-party credibility you simply cannot obtain in any other way. And if you are just concentrating on local media, it’s […]
Continue reading...How to Avoid a PR Nightmare
5 Steps to Avoid Losing Time, Money (and Even Your Entire Business) in a Crisis With new technology, the public relations (PR) process has changed. In the past, PR focused strictly on company news, press releases and the media. Now, it works directly with all of your sales, SEO, social media, content-strategy, and marketing processes […]
Continue reading...