3 Quick Tips To Save Thousands of Dollars and Hours of Aggravation… As Thanksgiving approaches, I’d like to thank you for reading and your support throughout the year. With this in mind, here are some public relations’ tips to help your business or practice grow! When your target audience members hear or see a story […]
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Your Secret Weapon To Cultivate Authority Is… You open your favorite newspaper, and your competition’s CEO is smiling back at you helping a local charity and showing lots of authority and credibility. The feature article includes positive testimonials from community members, a full history of the company’s experience and contact information to obtain more information. […]
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The secret to public relations and business success… If you send emails to media members, distribute press releases and communicate with your target market on a regular basis… but get zero response, you may be forgetting something very important – the human aspect! While technology and AI have significantly advanced the speed of content creation, […]
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It’s time to enjoy a competitive edge you can’t get any other way! Are you using the power of PR, or public relations, to boost sales, awareness and credibility right now? I ask, because when you appear in the media, influential people and publications talk about you and your products and services. It’s not advertising. […]
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Halloween scares are over, but there is one thing that really frightens you… talking to the media! Well, it’s time to conquer your PR FEAR: F: Focus! Before you speak to any reporters, take some time to focus on what you want to accomplish from the interview. Write down all of the benefits your news […]
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Does Your Target Market Know About You? If not, public relations can get you the attention you desire! Smart business owners know that that one good story in the media can help boost awareness, bring in new customers/patients and provide a competitive edge fast. This is all part of the power of PR, or public […]
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