Now that warmer weather is upon us, you may want to increase sales now so you can enjoy more time away from the office this summer. With this in mind, here are three actions you can take right now to start making more money from your business: 1. Update Your Website. Now, I’m not talking […]
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You spent hours researching, writing and optimizing your site for the search engines, and it’s finally up and running. Phew! That’s finished, and you can sit back and relax. Not so fast: As many of you know, this is just one piece of your overall marketing strategy, and your work has just begun. Now, you […]
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If you are a new entrepreneur, one of the best ways to start building buzz is with small business public relations and contacting local media-members. This way, you can practice your pitching skills with a smaller venue and begin creating media relationships to help your business grow. But how do you start your small business […]
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Ok. You have a newsletter registration on your home page, and people have started to sign up. Great! Now, what do you do? A. Sit back and watch who signs up. B. Communicate with your new registrants right away. C. Send valuable information to […]
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Small Business Public Relations ““ What Is It? When many entrepreneurs think of public relations (PR), they think about sending out a press release. But PR is so much more: It entails all of the communications you have with the media, customers, employees, partners, etc. Why Do You Need It? By communicating with your customers […]
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I’m swamped with new client work, optimizing Web sites and SEO copywriting this week, so I’ll keep it short. But I wanted to share a question with you that I’m asked often: How often do I need to update my website? Well, the answer is, if you have not updated your website in the last […]
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