“I just paid a small fortune to a big, PR agency and have nothing to show for it!” “We hired a freelance copywriter, and he took our money and ran.” “I paid a lot of money for media placements. Isn’t that how it works?” Yes, folks. These are just some of the unhappy questions I […]
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Ok. You may think I’m nuts, but I’m writing this at 4:45 on a Tuesday morning. I just put three loads of laundry into the washing machine, and I’m now tackling several, SEO writing assignments in addition to this blog. Don’t hate me because I’m a morning person. I had to train myself to get […]
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As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is really newsworthy. Will a reporter really care about what you have to […]
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As a small business owner, getting the media attention you deserve is not as difficult as it may seem. In fact, it’s just a matter of picking up the phone and being a good sales person! Here are five tips to help you get started. 1. Research. Before you contact […]
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You have your business up and running and are ready to announce it to the world. Hold on! Before you send out that press release letting everyone know about your services, there are three things to keep in mind: 1. Is your site ready? If people see your press release […]
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After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively. But how do you pitch your story to a reporter? Here are eight quick-tips to help you through the media process: 1. Know Your Targeted Media-Members. Before […]
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