How to Find a Good Publicity Photographer
Recently, I searched for a photographer to take new publicity photos. The whole process turned into a priority since my online photos were getting older and older. Based on my experience, I want to share a few tips with you. Conduct the appropriate research. Instead of just opening the local phone book and picking a […]
Lose Your Job? Look for the Opportunity.
If you recently lost your job or investments, take heart. When I lost my job five years ago, it was one of the best things that ever happened to me. Why? It gave me that extra push to start my own business. Now, I’m in control of my destiny: and my paycheck. If you’ve ever […]
Are Your Customers Getting a Busy Signal?
It’s 9:00 a.m., and I just finished dropping off my television equipment at the local cable company. What a relief! You see, a few days ago, I received an urgent notice in the mail to call a specific number. My television cable company wanted me to switch my converter box in time for the national […]
3 Free Publicity Tools to Boost Sales Now!
Do you want to boost sales, credibility and awareness fast without spending money? Do-it-yourself PF is the way to go. Here are my top three suggestions for starting your publicity campaign now: 1. Make that call. Most new entrepreneurs are nervous about picking up the phone. But when it comes to reaching out to media […]
Got Stress? How a PR and SEO Copywriter Manages It
What a crazy week! Just as I got out of bed at 4:00 a.m. ready to work on my upcoming book about PR, I’m deep into crisis management: A blogger posted some nasty comments about my client’s site (for no particular reason). A WSJ reporter cancelled his story featuring my client at the last minute. […]
Why Isn’t Your Publicity Working?
Yesterday afternoon, I received another call from a small business owner who hired a publicist and received little to no results. And another entrepreneur e-mailed me to tell me that his press release didn’t capture any media attention…so with this in mind, what happened? What Makes Public Relations Work? If your PR activities are not […]
Turn Strange Hours into Productive Times
For the last few weeks, I’ve been getting up at 4:00 a.m. and working well into the evening. Why? I’m writing a book with an aggressive deadline schedule from my publisher. And with my regular, public relations and SEO copywriting activities for my clients, and all of my blogs, this was the only time available […]
Stop the Stress-Tips to Find Work
Things are crazy right now, but it’s not the time to give up. Instead, it’s time to work a little harder and be more creative. There are businesses out there hiring workers and paying for new services. It’s just a matter of finding them and fulfilling their needs. Here are a few […]
Paying attention to your website copy?
When was the last time you reviewed the copy on your website? Did you update it recently? If not, you are probably losing out on sales and building relationships with new customers. Take a quick look at your site and ask yourself these questions: 1. Is the information stale? 2. Does it look like our […]
Hi Y’All-The Texas Smile
I just got back from a Web Copywriting Intensive conference in Austin. And while it was fantastic to learn new, online skills to help my clients grow their businesses with SEO, PPC, e-mails, etc., the real insights came from the people of Austin. Lately, I’ve been hearing so much “doom and gloom” that it was […]