Are You Doing This One, Key Thing to Bring in Sales?
In the process of promoting your products and services to potential customers, are you also promoting yourself? Competition is fierce today, and people want more for their money. This means that they are not just looking at products and services ““ but the people behind the businesses as well. With this in mind, what kind […]
Are You Using This Skill To Build Your Customer Base?
If you want to increase your level of returning customers, there is one major thing that you need to take care of at the very beginning of every relationship – Expectations. This may sound simple, but if you don’t spell out what you are going to provide for the money, you can run into major […]
Does Your Web Site Sing This Song?
There are a lot of performing arts shows out there today (“Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc.), and I love watching the good dancers and singers. But it made me think about public relations and SEO copywriting. For example, you know how some of the performers warm up […]
Focus Your SEO and PR Efforts for Ultimate Success
I just got off the phone with a potential new client. She wasn’t sure how to build buzz for her organization. And after months of jumping around with SEO, media pitching, press releases, and other activities, she needed my help. Nothing was working. Do you know why? She wasn’t focusing on a specific goal. How […]
Do you Hate to Wait?
A few weeks ago, I got up at 2:30 a.m. to catch an early flight out of LAX. I made the flight, but I was then stuck on the plane for two hours due to mechanical problems. Fortunately, I was able to change my connecting flight while sitting on the plane. Then, the situation was […]
Are you Excited in your Press Release?
As you begin to write a press release, it can be easy to fall into the standard, template form. But before you send it out, ask yourself these questions: Is this newsworthy? If you are announcing a major news event, statistic, research result, or other important activity, that’s fantastic. But many times, you will write […]
Does Your Website Have this Problem?
When was the last time you updated your Web site and looked at the content? If it has been more than a few days, you may be losing out on a lot of new business. Take a moment to look at it now. Is it speaking to the needs of your customers or does it […]
Are you Putting Off Your Dreams Until Tomorrow?
Even though things are tough right now, are you putting off your dreams or are you taking steps to make things happen? To help me, I actually have a sign next to my desk that says “no excuses.” After all, it’s easy to fall back on things like the bad economy, a busy schedule, being […]
Take a Moment to Tune into Your Intuition
Recently, I had the opportunity to work with two new clients on several large, publicity projects. However, I had a bad feeling in the pit of my stomach about the pending deals so I decided to take some time to think about these contracts and figure out what my intuition was telling me. Go With […]
Why Do You Need An SEO Copywriter?
Search engine optimization (SEO) is much for than adding a few keywords to your site. SEO is a strategic process of researching competitive data, finding the right words to work with your organization’s messaging and providing valuable information. Of course, you can research some SEO keywords through one of the many free tools like www.keyworddiscovery.com, […]