Are You Twittering Valuable Tweets?
If you’ve entered the world of Twitter, www.twitter.com, you know there is a lot of junk out there: people telling you what they ate for breakfast, what happened at the dentist, the cute thing their child said yesterday: you know what I’m talking about. Now, many of these Tweets really are for the birds and […]
Are Your Customers Getting a Busy Signal?
It’s 9:00 a.m., and I just finished dropping off my television equipment at the local cable company. What a relief! You see, a few days ago, I received an urgent notice in the mail to call a specific number. My television cable company wanted me to switch my converter box in time for the national […]
Ride the Media Roller Coaster Lately?
If you’ve been working the media lately, you’ve probably noticed that the world of public relations is changing. Many reporters who’ve been with the same publications for years are losing their jobs, retiring or moving on to other careers due to the recession. It’s a big task to keep track of who is covering what […]
Confirm Your Quotes and Avoid Embarrassment
It’s 4:00 a.m., and I’m working on the final chapter of my PR book, which is due out in a few weeks. An associate suggested that I use a quote from a particular study… no problem! But then I started to conduct some research. I had plenty of resources quoting stats from the study. However, […]
Too Many Tweets are for the Birds!
Are you overwhelmed with social media? I’ve been pretty active with all of the various, social media venues out there, and they can really take up a lot of time and effort. Just this morning, I received about 30 followers on my Twitter account before my first cup of coffee! With this in mind, here […]
3 Free Publicity Tools to Boost Sales Now!
Do you want to boost sales, credibility and awareness fast without spending money? Do-it-yourself PF is the way to go. Here are my top three suggestions for starting your publicity campaign now: 1. Make that call. Most new entrepreneurs are nervous about picking up the phone. But when it comes to reaching out to media […]
Got Stress? How a PR and SEO Copywriter Manages It
What a crazy week! Just as I got out of bed at 4:00 a.m. ready to work on my upcoming book about PR, I’m deep into crisis management: A blogger posted some nasty comments about my client’s site (for no particular reason). A WSJ reporter cancelled his story featuring my client at the last minute. […]
Why Isn’t Your Publicity Working?
Yesterday afternoon, I received another call from a small business owner who hired a publicist and received little to no results. And another entrepreneur e-mailed me to tell me that his press release didn’t capture any media attention…so with this in mind, what happened? What Makes Public Relations Work? If your PR activities are not […]
Are You a Slacker?
It’s early in the morning, and I’m trying to get myself going with some Vitamin C and yogurt. With all of the depressing news about the wars, the economy and the status of many U.S. businesses, it can be easy just to give up and complain. Maybe you already have? Well, I’ve decided to work […]
Time to Take a Spring Break
It’s so nice that spring is finally here, and it’s time to take a break! With the economic stress, taxes, project deadlines, and more, I’m going to take a short break from the madness – even if it’s just to go scuba diving or take a walk on the beach! How about you? In the […]