No. This is not about PR, but it’s important! Let’s face it. Things can get pretty hectic in December. You have year-end deadlines at the office, various events to attend, cooking, baking, cleaning, wrapping, shopping… the list goes on. Before you know it, the...
PR and Content Strategy Insights
Hello Holiday Cheer! Goodbye Stress!
read more
Get Great Publicity Without Spending A Fortune!
3 Quick Tips To Save Thousands of Dollars and Hours of Aggravation… As Thanksgiving approaches, I’d like to thank you for reading and your support throughout the year. With this in mind, here are some public relations’ tips to help your business or...
Got Authority?
Your Secret Weapon To Cultivate Authority Is… You open your favorite newspaper, and your competition’s CEO is smiling back at you helping a local charity and showing lots of authority and credibility. The feature article includes positive testimonials from community...
Writing Your Own Content? How’s That Going?!
The real results may surprise you… Do you write your own copy to save resources, hire an inexpensive tech person to write your content, and/or put off writing new content until you have time? If your answers are positive, you are probably sending potential customers,...
Don’t Have Time For A Print Newsletter? Think Again!
Don’t Miss Out On This Competitive Advantage! You get print newsletters in the mail on a regular basis and check the highlights. Sometimes, you contact the people mentioned to learn more or share the data with your friends and associates. Yes, you’ve seen them...
Do You Have “Relations” With Your “Public”?
The secret to public relations and business success… If you send emails to media members, distribute press releases and communicate with your target market on a regular basis… but get zero response, you may be forgetting something very important – the human...
Why Media Members Aren’t Calling You
Don’t Forget the “Relations” in “Public Relations” (or PR)! When you appear in the media that your target market pays attention to, you receive third-party credibility you can’t get in any other way. This is because it’s not advertising or a paid placement; it’s what...
Beware Of The “A” In “AI”!
You may be losing potential customers and patients as you read this. If you use ChatGPT, Google Gemini, Microsoft Copilot, or one of the other AI tools out there to create content quickly for your marketing and sales strategies, there is something very important you...
Get To Know SEO And Avoid Scams
What To Know About SEO! Avoid the scams and enjoy a competitive advantage… You hear a lot of buzz about SEO, or search engine optimization, so you sign up for a service to provide it for you… and leave it up to them. Unfortunately, many entrepreneurs have come to me...