Why Blog?
Do You Really Need to Have a Blog? You hear all about people posting blogs. Maybe you’ve tried blogging without success? Well, a blog (short for web log) may be the secret tool you need to boost awareness and sales fast… without spending a dime! Why blog? A blog is simply a way to provide […]
Ready for Your Small Business Bloom?
Is Your Small Business Ready to Bloom?! “April showers bring May flowers”… so is your small business ready to come back with a fresh bloom after the recent “stormy weather”? The world is springing back to a new reality after the pandemic. It’s a great time to give your business a fresh start… along with […]
COVID-19 Positive Points!
The COVID-19 pandemic has definitely changed all of our lives in very different ways, very quickly! Unfortunately, this is not an April Fool’s joke! If you still have your job with the COVID-19 pandemic going on, you probably have many new regulations in place to keep you, your associates and your customers safe. If you […]
Small Business Tips for Tough Times
Fellow Entrepreneurs, We Can Get Through Tough Times! How are things going for you and your business right now? As entrepreneurs, many of us are really struggling as we fight changes due to COVID-19. However, there are some things you can do to keep your business (and mental health) going in a positive direction during […]
Look for the Small Business Silver Lining
How are you doing? With all the COVID-19 news, you may be feeling some anxiety and a bit negative right now. However, things do not have to be all doom and gloom for you or your business. That’s why I’m sending you a few insights to help you and your business through this difficult time! […]
How Much Does a Press Release Cost (Really)?
You know you need to send out a press release, but how much is it? If you’ve never done public relations or pursued any kind of publicity before, the first thing you probably think you need to do is send out a press release. That’s why a lot of new entrepreneurs ask me how much […]
Why Isn’t Your Publicity Working?
Do you get results from your publicity efforts? Last week, I received a call from a small business owner who hired a firm for their publicity activities and received little to no results. And another entrepreneur e-mailed me to tell me that his press release didn’t capture any media attention… so with this in mind, […]
Traditional Public Relations Can Be The Key to Business Success
Do you use these basic PR activities for successful results? Social media, text messaging, blogs, podcasts, videos… the list of digital communication tools is constantly growing. It can be overwhelming to ensure you are taking advantage of all the possibilities available to bolster a positive image for your company. But, before you start using a […]
Small Business Owners, Change Your Life Instantly With This 6-Letter Word!
Small Business Success is More Than Sales, PR and Marketing… As a small business owner, you probably utter many four-letter words under your breath, or hear them from others, on a regular basis. Well, I’m going to remind you of a six-letter word you can say as much as possible, 365 days a year. It […]
What is Public Relations, and Why Do You Need It, Anyway?
PR Can Give You a Huge, Competitive Advantage! Many people think “PR” means press release, but it is much more than that. It relates to everything that goes on with public relations. This includes all of the communications you have with all of your internal and external customers. PR relates to sending the right message […]