It’s Communications Spring Cleaning Time!
Do your communications, content and media make a good impression? As the days get longer and the temperatures rise, your customers are ready to do some spring cleaning and use your services. But, what about your small business? Could you use some spring cleaning, too? It’s important to wash your windows, vacuum the floors and […]
Fresh Content Strategy and PR Ideas for Spring
Cost-Effective Tips to Start The Season with Sales and Success! Spring is almost here, and it’s time for a fresh start with your content strategy and public relations (PR) activities. After all, these two elements can significantly catapult growth for your business cost-effectively so if they aren’t a priority right now, it’s time to move […]
Kiss Your Unloving Content Goodbye!
Love Your Content Results? Does your copy help you boost sales and positive awareness? No? Read on… It’s time for Valentine’s Day and that means love is in the air… unless your content is not giving you the results you want! Good copy can attract new customers, skyrocket sales, boost online awareness, and much more. […]
Data and Publicity Equal Small Business Success
Turn to Data for Free Publicity in 2021! If you are starting 2021 with limited funds for your business, turn to good data and publicity. With a little time and effort, you can generate positive, word-of-mouth that won’t cost you a cent in advertising! So, where do you begin… Data is key to PR success. […]
Business Bah Humbug!
Are you turning into a “Scrooge”? Ah yes. It’s that time of year when holiday goodies are everywhere, the smell of pine and gingerbread is in the air and people are in a cheery mood. There is a multitude of peace and goodwill, right? As an entrepreneur, you know that this is often far from […]
2 Words for Ultimate Life and Business Success
A Simple Secret to Life and Business Success! Yep. It’s that time of year when we are all swamped with year-end activities, holiday marketing, tax prep, and more. Plus, the pandemic has changed all of our schedules so we are all working harder than ever with strange schedules. And, I don’t know about you, but […]
Got Case Studies?
Are You Taking Advantage of Case Studies? AKA — Testimonials on Speed! One of the fastest and cost-effective ways to create a marketing piece for your business is to write a case study. Not only can you hand it out to potential customers, but media members love them! What is a case study? Look at […]
Finance and PR – The Bottom Line
CFOs, Before You Turn Down That Public Relations’ Proposal… Finance and PR…. hmmm. Many financial executives ignore public relations’ (PR) activities and move them down on the list of priorities. After all, the expensive press releases, media relations, events, and content involved with PR offer little proof of how they will affect the overall, bottom […]
Thrive In A Crisis With the Right Content
How do you use content in a crisis? The right words can help you thrive instead of just survive During this pandemic, did you realize that there were many things you could have done to prepare in advance? Don’t worry. You are not alone. The good news is that you’ve learned a valuable lesson. Now, […]
What Does Your Content Say to Customers?
When was the last time you reviewed your content? Your current impression on customers may surprise you! What does your content say to customers? As a small business owner, you probably have all kinds of content going out to current and potential customers including social media, articles, newsletters, emails, sales messages, and more. That’s fantastic, […]