What is A Fractional PR Director?
It’s the latest buzz word… Fractional PR Director, Fractional CMO, Fractional “Fill-In-The Blank.” What is this? Basically, these are people who are not full-time employees, but they manage key areas of your business. “Fractional” is basically another word for a “consultant” who works with several different businesses or organizations at one time. So, what are […]
Need Great Talent? Use Public Relations To Hire The Best!
PR is your secret weapon to bring top talent to you! Everyone is hiring, and the competition for top talent is fierce. You have limited resources to find just the right person with the skills, experience and attitude you need. Things may look grim, but they don’t need to! Did you know that you can […]
Is PR Your Missing Secret to Success?
Public Relations May Be Just What You Need to Catapult Sales! With all of the ramifications of COVID-19 and other stressors going on, your business is probably looking for new ways to generate sales as cost-effectively as possible. Well, there is something you can do right now to boost your bottom line in just a […]
Are Your Marketing Messages Scary?
Don’t make your customers run to the competition! It’s that time of year when frightful thoughts and messages fill the air for Halloween… but your marketing messages and public relations’ pitches should not be part of this! If you have the wrong copy on your website, emails, newsletters, advertisements, press releases, story ideas, and other […]
Start Your Holiday PR and Marketing Now
Unless you’re already ahead of the game… It’s time for back-to-school, and you know what that means! The holidays are approaching fast! Ugh! The Halloween decorations are out. Next will be Thanksgiving and the big winter celebrations. Do you have all of your public relations, or PR, and marketing ready for this year’s holiday season? […]
Do You Really Need SEO?
What is Search Engine Optimization? How do you use it for a competitive edge? If search engine optimization (SEO) is not part of your content marketing strategy, why not? When your content is optimized correctly, it will appear in the rankings when potential customers search for your products and services online. If it’s not optimized, […]
Content Strategy and PR Prep for More Free Time
Are you ready to have fun this summer? Summer is here, and that means more fun in the sun with friends and family members… unless you get stuck working long hours in front of your computer. Now is the time to create your content strategy and PR prep for the months ahead so you can […]
Tradeshow PR Success Secrets
Take full advantage of every event this year… without spending a fortune Many tradeshows have been cancelled or gone virtual this year, and this may be a huge disappointment for you. After all, these events are where you make personal connections, conduct tradeshow PR (public relations), find new customers and develop leads for years to […]
Organized Content = Sales And More Time!
Are you missing content opportunities right now? Hello. It’s already May, and spring has sprung! What about your business? If you are working long hours and still haven’t seen an uptick in sales this year, have you looked at all of the content opportunities available? Basically, you’ve probably been creating articles, emails, social media posts, […]
Got Content To Be Content?
The path to happiness begins with your pen! If you are worried about your small business and feeling depressed and anxious, you are not alone. The past year has been difficult for everyone, but know that there are there are many positive things to look forward to in the future. After all, it is spring, […]