10 Questions Never to Ask a Reporter
When you prepare to contact a reporter, it is essential to conduct some research first. Media members receive hundreds of calls and e-mails each week, and you want to make a good, first-impression without being annoying. To stand out and get your story heard, here is a simple reminder of ten questions you should never […]
Continue reading...A Rose by Any Other Name is… Unethical?
Chocolate. Jewelry. Cards. Ethical Roses. Ahhhh. All nice things for Valentine’s Day: Wait, ethical roses? What the heck is an ethical rose? Well, that’s exactly what I thought when I was driving home from a meeting and listening to a very interesting radio spot. According to the announcer, we need to buy “ethical roses.” No, […]
Continue reading...How’s That Resolution Going?
Did you make a New Year’s resolution this year? How’s it going? Well, if you’re having a tough time keeping your resolution, how about creating goals instead? I know. I know. You’ve heard it all before. Well, I once felt the same way. But actually writing down your goals can have a significant impact on […]
Continue reading...What’s Your “Lucy” Moment in Copywriting, Marketing or PR?
Last week, I was on a much-awaited, exclusive teleconference with a well-known and very successful business and marketing consultant. As the call began, the tips and ideas started flowing, and I feverishly took notes and tried to digest all of the information. Everything was going really well, but then:things started to get ugly. About half […]
Continue reading...Are You Using This Six-Letter Word?
Times are tough right now, and the recent earthquake in Haiti really makes us stop and think about our blessings. With this in mind, have you thanked your customers, partners, associates, and media contacts lately? If not, here are three simple ways to use this six-letter word to improve your relationships ““ and your business: […]
Continue reading...Pizza or Pizza? What Are Your Choices?
Over the holidays, I found myself having two, long layovers in Milwaukee’s airport and in need of a good meal. As I walked past several gates, I noticed a lot of people eating and drinking at an Italian restaurant/sports bar. Great! Finally, I’ll get to rest and stop my grumbling stomach. Then, I opened the […]
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