Category Archives for "Content Marketing Strategy"

You have great, BtoB content. Now what?

It’s time to turn all of that copy into sales via content strategy! What’s your BtoB Content Strategy, Anyway? News flash. It’s 2015 and time to use your BtoB content to get the best results possible. Sure, you have great blogs, expert insights, social-media posts, articles, newsletters, and more. You have pages and pages of […]

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Spring Your Business Forward!

Are your processes, BtoB and BtoC content and team ready for sales to flourish? It’s finally time to spring forward. You are more than ready to shed the winter doldrums and get your business sales fired up for the warmer months ahead. But how exactly do you spring forward for the best results? Well, here […]

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What is Content Strategy, Anyway?

3 Tips to Make Your Business Words Boost Sales According to the Content Marketing Institute’s “BtoB Content Marketing 2015 Benchmarks, Budgets, and Trends—North America,” “70% of B2B marketers are creating more content than they did one year ago.” And for good reason. Good content increases online awareness, brings people to your site and boosts sales. […]

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Copy, Shmopy… Why do you need all this content?

Copy is still the ruling king when it comes to business success! Make sure your site is optimized for the search engines with the right keywords! Add appropriate SEO words to your social-media campaign! Create current blogs, newsletters, videos, and other copy! You see these messages through various mediums all day at work. And while […]

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