Category Archives for "Content Marketing Strategy"

Do You Communicate in Silos?

It’s time to review your entire, marketing plan! The days of working in silos are over. Online information ties all sales and marketing activities together. If you have independent teams for social media, search engine optimization (SEO) content strategy, public relations, video, mobile, sales, and more that work in silos, you are losing new customers […]

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Time to Plan for Success!

Reflect on the Year and Plan for Future Success Since December is here, it’s time to reflect on the past year. Most of us will be busy with holiday celebrations this month, but it’s important to take a few minutes to review your activities from the past year. This way, you can figure out what […]

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Thanksgiving is Important for Entrepreneurs… Why?

Say “Thanks” All Year Long It’s Thanksgiving, and you are probably looking forward to spending time with family and friends… or just getting some much-needed rest. But for entrepreneurs, Thanksgiving is something much more important. It’s a time to be thankful for how far you’ve come and all of the ups and downs involved in […]

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Is Your Social Media Working?

Or are you just posting and wasting time? Recently, Copyblogger killed its Facebook page, and Bob Bly wrote this interesting article in Target Marketing, “B-to-B Insights: Return to Sender”. It’s something to think about. Are you just posting on social media because it’s there and you think you need to? Or, is it actually providing […]

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Is Your Content a Treat?

BtoB Content Strategy That Makes Your Customers Want More Happy Halloween! Soon, the streets will be filled with witches, goblins, zombies, and ghouls screaming “Trick or Treat!” It’s a fun statement, but it can also refer to your content. For instance, when was the last time you reviewed your content to see if it’s actually […]

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