Got Direct Response Public Relations?
What Happens After Your Post Your Content? You add a fantastic video to YouTube and a great image on Facebook. Lots of people provide comments and give you a thumbs up. Woot! Ego boost! But then what happens? If you don’t have your back-end direct-response public relations (PR) process in place, you miss a huge […]
Continue reading...Don’t Have Time For A Print Newsletter? Think Again!
Don’t Miss Out On This Competitive Advantage! You get print newsletters in the mail on a regular basis and check the highlights. Sometimes, you contact the people mentioned to learn more or share the data with your friends and associates. Yes, you’ve seen them at work and you’re reading one right now! Print newsletters are […]
Continue reading...Why Media Members Aren’t Calling You
Don’t Forget the “Relations” in “Public Relations” (or PR)! When you appear in the media that your target market pays attention to, you receive third-party credibility you can’t get in any other way. This is because it’s not advertising or a paid placement; it’s what public relations, or PR, is all about. You may already […]
Continue reading...Beware Of The “A” In “AI”!
You may be losing potential customers and patients as you read this. If you use ChatGPT, Google Gemini, Microsoft Copilot, or one of the other AI tools out there to create content quickly for your marketing and sales strategies, there is something very important you may be missing… something that can send potential new customers […]
Continue reading...Simplify Summer Business Success!
Summer is Here! Are You Stuck Inside? It’s time to simplify your summer business! You have worked long hours, made tough decisions and lost sleep over your career. As the days grow warmer, it’s time to actually reap the benefits of all of your hard work and create special memories with family and friends. How […]
Continue reading...AI Content Without Emotion Doesn’t Work
Where’s The Emotional Intelligence? AI and content creation are a big deal right now. In a matter of seconds, you can have a blog, email, article, or social media post finished. It saves you time and effort… but what are the results? What Message Are You Really Sharing? Yes, AI can significantly reduce your workload […]
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