Category Archives for "Content Strategy"

Speed = Sales and Success in PR and Marketing

How Fast Does Your Team Respond? How many of you are waiting for a response from a new client, partner, publicist, or someone else? In today’s busy, business world, it’s probably quite a few of you. Although we now have speedy tools like e-mail, social media, texting, and even the old standard of actually talking […]

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What Do You Really Need to Boost Sales Now?

It’s Time to Provide Valuable Content. Spring is almost here – even if it doesn’t feel like it just yet. Soon, the flowers will bloom, and the days will get longer and warmer. But it’s also tax time, and that means you get a big reminder about how your business did last year. Did you […]

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Are You Getting A Great ROI From Your Content?

Boost sales, awareness and credibility with the right copy. It’s February, and hearts and flowers are everywhere. With this in mind… Do you “love” the ROI you’re getting from your content? If not, there are three simple things you can do right now to get better results from all of your marketing copy: 1. Shorten […]

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What’s Wrong with Your Press Release Quote?

We know you’re “excited” about it… Don’t use that! You’ve all seen this before… “We are so excited to be working with…” “We are thrilled to have…” Guess what? I have a little secret for you – we already know you are excited and thrilled with the news. Otherwise, you wouldn’t be distributing a press […]

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Did Your Resolution Crash and Burn?

Make Business Goals Your Priority Instead If you go to the gym, you may have noticed that it was a lot busier over the last few weeks. It seems like lots of people had “get into better shape” as a New Year’s resolution. But this week tells a different story. I noticed that class sizes […]

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