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Category: Copywriting

Review These 2 Things to Help Boost Sales

I’ve been swamped with work this week and just remembered an important “New Year’s” tip to share with you. Have you checked these two things recently? If not, you may be missing out on new customers and media interviews. 1. Is there old copy on your website? Try to take a few minutes to review […]

Anxious? Try to stop and think first for best results.

  At about 8:00 a.m. Saturday morning, I was scuba diving in a fairly shallow  kelp bed. Brightly colored fish swam all around me and I took relaxing breaths out of my regulator. The only thing I had to worry about was getting my equipment wrapped around a long string of kelp…or so I thought. […]

Boost Awareness in 5 Minutes!

Do you have five minutes?   If you have five minutes, you can help boost awareness for your business online!   Here are three quick things you can do in about five minutes. Pick your favorite:   1. Enter information on a forum or blog. Visit an online forum or blog where your target market […]

Is It Really Amazing?

I don’t know about you, but I really think the word “amazing” has lost its power and true meaning. You hear it all the time now: “Bob’s garage repair service saved me $500.00 over the competition. That’s amazing.” “Billy ate his cereal all by himself this morning. That’s amazing.” “I just ate an entire large […]

On Your Mark, Get Set…

Did you know that it’s prime publicity season? Not only will media members be talking about the political campaigns and the economy, but holiday stories will start appearing soon too. If you haven’t already done so, it’s time to prepare and take full advantage of all the publicity opportunities available. To start, you can: Figure […]

What Are You Doing At Strange Hours?

It’s 4:45 a.m. on a Tuesday, and I just put three loads of laundry into the washing machine. You may think I’m nuts, but this way I get it over with right away. I’m usually up early. It allows me to get a lot of copywriting done before my phone starts ringing. Plus, I can […]

Get Outside Input to Boost Sales

When was the last time you had an outsider review your marketing materials and website? You may be missing some important mistakes!