You have great, BtoB content. Now what?
It’s time to turn all of that copy into sales via content strategy! What’s your BtoB Content Strategy, Anyway? News flash. It’s 2015 and time to use your BtoB content to get the best results possible. Sure, you have great blogs, expert insights, social-media posts, articles, newsletters, and more. You have pages and pages of […]
Spring Your Business Forward!
Are your processes, BtoB and BtoC content and team ready for sales to flourish? It’s finally time to spring forward. You are more than ready to shed the winter doldrums and get your business sales fired up for the warmer months ahead. But how exactly do you spring forward for the best results? Well, here […]
B2C and B2B Content Marketing Tips – Is Your Copy Just Sitting There?
It’s time for a content strategy that produces actual results! You write weekly blogs to share your insight and post regularly on Twitter, Facebook, LinkedIn, Pinterest, and more. You have tons of Web pages, Infographics, videos, company news, articles… the list goes on. That’s great. You win an award for having lots of content. But […]
Copy, Shmopy… Why do you need all this content?
Copy is still the ruling king when it comes to business success! Make sure your site is optimized for the search engines with the right keywords! Add appropriate SEO words to your social-media campaign! Create current blogs, newsletters, videos, and other copy! You see these messages through various mediums all day at work. And while […]
Do You Communicate in Silos?
It’s time to review your entire, marketing plan! The days of working in silos are over. Online information ties all sales and marketing activities together. If you have independent teams for social media, search engine optimization (SEO) content strategy, public relations, video, mobile, sales, and more that work in silos, you are losing new customers […]
Thanksgiving is Important for Entrepreneurs… Why?
Say “Thanks” All Year Long It’s Thanksgiving, and you are probably looking forward to spending time with family and friends… or just getting some much-needed rest. But for entrepreneurs, Thanksgiving is something much more important. It’s a time to be thankful for how far you’ve come and all of the ups and downs involved in […]
Is Your Social Media Working?
Or are you just posting and wasting time? Recently, Copyblogger killed its Facebook page, and Bob Bly wrote this interesting article in Target Marketing, “B-to-B Insights: Return to Sender”. It’s something to think about. Are you just posting on social media because it’s there and you think you need to? Or, is it actually providing […]
Is Your Content a Treat?
BtoB Content Strategy That Makes Your Customers Want More Happy Halloween! Soon, the streets will be filled with witches, goblins, zombies, and ghouls screaming “Trick or Treat!” It’s a fun statement, but it can also refer to your content. For instance, when was the last time you reviewed your content to see if it’s actually […]
3 Tricks to Provide Valuable Content Fast
(That will be a treat for customers!) You know you need to provide valuable content to your customers on a regular basis, but as a small business owner, you’re busy. You give a big sigh just thinking about all of the time it will take to write a new blog, article or Website page. And […]
Are You Guilty of These 3 Frightening Words in Your BtoB Content?
Is Your Copy Scaring Customers Away Right Now? While frightening decorations, costumes and haunted houses are popular this month, scary, BtoB content is not. If you use the wrong words online and in your marketing materials, you can instantly lose sales. With this in mind, here are… 3 Scary Words to Avoid in Your BtoB […]