Category Archives for "Marketing"

Are Reporters Reading Your E-Mails?

  It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs.   You click “send” and wait for a response from the business editor at The New York Times. Now, it’s noon and still no response from the editor. You call and get voice […]

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Vote and Move On

  Did you vote? I’m sure you will hear this a lot today, but it is an important election. And it will be interesting to see the media frenzy announcing all of the results. Whatever happens, reporters will spend some time discussing the issues, and then it will be (somewhat) back to “business as usual.” […]

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3 Quick Ways to Build Buzz and Sales

  If the economic crunch is starting to hurt your business, it’s time to act fast to increase sales. Here are three cost-effective publicity activities you can do now to help build buzz: 1. Team Up With a Bigger Organization. Find a business or charity with a big name that compliments your products and services. […]

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Financial Help for Small Business Owners

If you are worried about the current economic turmoil and  want some help with your  small business financial worries, check out these sites: DebtSteps.com http://www.debtsteps.com/financial-stress.html Fortune Small Business http://money.cnn.com/magazines/fsb/fsb_archive/2008/10/01/toc.html Free Management Library http://www.managementhelp.org/finance/fp_fnce/fp_fnce.htm SBA http://www.sba.gov/services/financialassistance/index.html SCORE http://www.score.org/index.html SuzeOrman.com http://www.suzeorman.com/igsbase/igstemplate.cfm?SRC=MD012&SRCN=index&GnavID=84&SnavID=20   The more informed you are, the better off your business will be now and in […]

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