Why Aren’t People Reading Your Blog?
Many new clients tell me that they have a blog, but no one is reading it. Other clients ask me if they need a blog. Well, if you have a blog, or are wondering if you need one, you may have these questions: What’s the point? Before you start writing, figure out why you want […]
Continue reading...Are You Using This Skill To Build Your Customer Base?
If you want to increase your level of returning customers, there is one major thing that you need to take care of at the very beginning of every relationship – Expectations. This may sound simple, but if you don’t spell out what you are going to provide for the money, you can run into major […]
Continue reading...Does Your Web Site Sing This Song?
There are a lot of performing arts shows out there today (“Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc.), and I love watching the good dancers and singers. But it made me think about public relations and SEO copywriting. For example, you know how some of the performers warm up […]
Continue reading...Do you Hate to Wait?
A few weeks ago, I got up at 2:30 a.m. to catch an early flight out of LAX. I made the flight, but I was then stuck on the plane for two hours due to mechanical problems. Fortunately, I was able to change my connecting flight while sitting on the plane. Then, the situation was […]
Continue reading...Are you Excited in your Press Release?
As you begin to write a press release, it can be easy to fall into the standard, template form. But before you send it out, ask yourself these questions: Is this newsworthy? If you are announcing a major news event, statistic, research result, or other important activity, that’s fantastic. But many times, you will write […]
Continue reading...Does Your Website Have this Problem?
When was the last time you updated your Web site and looked at the content? If it has been more than a few days, you may be losing out on a lot of new business. Take a moment to look at it now. Is it speaking to the needs of your customers or does it […]
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