Category Archives for "PR"

Does Your Web Site Sing This Song?

There are a lot of performing arts shows out there today (“Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc.), and I love watching the good dancers and singers. But it made me think about public relations and SEO copywriting. For example, you know how some of the performers warm up […]

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Do you Hate to Wait?

A few weeks ago, I got up at 2:30 a.m. to catch an early flight out of LAX. I made the flight, but I was then stuck on the plane for two hours due to mechanical problems. Fortunately, I was able to change my connecting flight while sitting on the plane. Then, the situation was […]

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Are you Excited in your Press Release?

As you begin to write a press release, it can be easy to fall into the standard, template form. But before you send it out, ask yourself these questions:  Is this newsworthy? If you are announcing a major news event, statistic, research result, or other important activity, that’s fantastic. But many times, you will write […]

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