Category Archives for "PR"

How to Find a Good Publicity Photographer

Recently, I searched for a photographer to take new publicity photos. The whole process turned into a priority since my online photos were getting older and older. Based on my experience, I want to share a few tips with you.  Conduct the appropriate research. Instead of just opening the local phone book and picking a […]

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Are You Twittering Valuable Tweets?

If you’ve entered the world of Twitter, www.twitter.com, you know there is a lot of junk out there: people telling you what they ate for breakfast, what happened at the dentist, the cute thing their child said yesterday: you know what I’m talking about. Now, many of these Tweets really are for the birds and […]

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How to Avoid PR Disappointment

After you send out a press release, pitch a reporter or do an interview, I find it’s always best not to get too excited about a potential media placement until it actually happens. After all, breaking news, editing, lack of space, or numerous other factors out of your control can keep your story from actually […]

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