Small Business Public Relations – Why Do You Need It?
Small Business Public Relations ““ What Is It? When many entrepreneurs think of public relations (PR), they think about sending out a press release. But PR is so much more: It entails all of the communications you have with the media, customers, employees, partners, etc. Why Do You Need It? By communicating with your customers […]
Continue reading...Why Isn’t Your Site Optimized?
Is your site optimized for the search engines? If not, does one of these statements sound familiar? I don’t need SEO. It’s too expensive. I was ripped off by SEO in the past. Well, here’s the cold hard truth about SEO: You need search engine optimization to compete. What happens right now when potential customers […]
Continue reading...Resolution, Shmezolution! How to Reach 2011 Biz Goals
Woo Hoo! It’s the New Year. Did you make a resolution to lose weight, stop smoking, or get in better shape this year? Maybe you want to start your own business? Well, as most of you know, it can be very difficult to keep a resolution. I always like to think of resolutions as long-term […]
Continue reading...Avoid PR and SEO Rip-Offs
It’s time for holiday fun, sales: and scams. “I got ripped off! Can you help?” I’ve heard this so many times: good business people spending a lot of money on big companies or agencies and seeing little results. As a business owner who started her business with nothing, I HATE to see other business owners […]
Continue reading...How Thick is Your PR Skin?
Once you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7. And even though you are working like a dog, you still may have to deal with: “Why are we not seeing more sales?” “Why did that reporter misquote me? […]
Continue reading...How are you Dealing with Turbulence?
The plane drops and rises suddenly. It feels like I’m on a roller coaster thousands of feet in the air. Some passengers squeal every time the plane goes up and down. A baby cries. Finally, we land safely in Detroit. And what do you know? It’s not even raining. After the flight, I’m anxious to […]
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