Are Blogs Part of Your BtoB Content Marketing Strategy?
Your tactics depend on your target market You are busy running your business and know that you should be posting blogs on a regular basis, but who has time? Ugh! It’s just another thing on your giant, “To Do” list that is stressing you out. But in reality, you may be worrying for nothing. Remember, […]
Continue reading...What Are Your Trying to Accomplish with your BtoB Content?
The days of wishing, hoping and haphazard results are over. What is really going on with your BtoB content strategy? Please answer these questions… Are you just posting on social-media when you remember, or just because you “think you are supposed to” because everyone else is? Do you have tons of “social” followers, but no […]
Continue reading...How Specific is your BtoB Content?
Original Copy for your Target Market = Sales Are you writing original, BtoB content specific to your target market? With so much content on the Internet today, it’s easy to “copy and paste” information just to post something and check that off of your “to do” list. But don’t do it! Sure. It’s easy, but […]
Continue reading...Does Your SEO BtoB Content Strategy Work WITH your PR and Marketing?
Combine content efforts for the best results! Do you write content only to share your thoughts and insights? Do you send out a press release just to announce news? Do you distribute e-mails, newsletters, and other messages solely to sell, sell, sell? Well, I’m sorry. The days of “solo” communications are over. Today, all of […]
Continue reading...How to Know if Your Content Stinks and What to Do About it… Fast!
Your writing is great… that’s what you think! Are you happy with all of the marketing content your business is producing? If so, it’s time for a review. Yes, I know you have many responsibilities as a business owner, and you may place your content near the bottom of the “To Do” pile. But your […]
Continue reading...You have great, BtoB content. Now what?
It’s time to turn all of that copy into sales via content strategy! What’s your BtoB Content Strategy, Anyway? News flash. It’s 2015 and time to use your BtoB content to get the best results possible. Sure, you have great blogs, expert insights, social-media posts, articles, newsletters, and more. You have pages and pages of […]
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