Is Your BtoB Content Scaring Customers Away?
5 Frightening Tips to Avoid at All Cost It’s October, and that means everyone will be talking about haunted houses, scary stories and Halloween fun. With this in mind, are you scaring customers away with your BtoB content and marketing? It’s a busy time of year so it can be easy to forget some simple, […]
September is Go Time for Marketing!
3 Tips to Make Your Marketing Plan a Success Kids are back in school. Clients and co-workers are back from summer vacation. And everyone is in work mode. With this in mind, do you have your marketing plan ready for the next 3 months? If not, prepare an editorial calendar with activities, deadlines and goals […]
Are You Missing Errors in Your Content Strategy?
Something sneaky in your copy may be ruining sales! I get in the car and rush to my next appointment. Freeway traffic brings everything to a halt, and I sit and wait. My stomach starts growling so I eat the fake-chocolate protein bar I have in my briefcase. Finally, traffic lets up, and I get […]
What’s In Your Editorial Calendar?
It’s not just about SEO keywords and BtoB content! There are many ways to get your marketing messages across such as mobile, Web, social, phone, live events, and more. But one thing remains constant among all of these mediums – content! There are many communications going on so how do you organize all of this […]
Is Your SEO Content Strategy A Priority?
75% of marketers may know something you don’t! Are you using SEO content strategy to your advantage? If not, you are missing out on a huge opportunity to significantly increase site traffic and sales. Specifically, did you see the recent report on “Digital Trends 2014” by Ektron? It found that 76.6% of the 400 Website […]
What is BtoB Content Strategy and Why Do You Need It?
SEO copywriting is just part of a bigger, marketing picture Are you using BtoB Content Strategy to boost sales? “SEO is important. Be sure to optimize your site for the search engines.” “Update your content and social media postings on a regular basis.” “Send out SEO press releases to get noticed online.” Content is a […]
5 Tips to Write Buzzworthy SEO Content
Does your copy need help? “Content is King!” “Use social media to get new clients!” “Post an SEO blog!” Writing SEO content and posting it online is all the rage. But why? People want to hear about the latest trends that will help them save time, money and have more fun. If they like what […]
How to Make Your Summer Content Sizzle
… and have time for a cool beverage It’s hot. It’s humid. It’s the middle of summer, and the last thing you feel like doing is starting a massive, sales campaign to bring in new customers. This won’t work anyway because most of your potential customers are either on vacation, getting ready to travel or […]
5 Reasons Why You Should NOT Hire a Content Strategist
Did you know this can happen? You are swamped with work. There are looming deadlines, big meetings, employees, and phone calls to manage. Plus, you need to be home in time to attend a family softball game, sneak in a workout, take out the garbage, and prepare for your day tomorrow. There is a lot […]
Why Are Customers Leaving Your Site?
Are you Guilty of These 3 Website Sins? You’ve spent hours creating your website, marketing your products and services and writing content. That means you website traffic should grow, and the sales should be coming in… but they’re not. Why not? Well, you may be guilty of these… 3 Website Sins That Turn Customers Away […]