Once you start pitching the media, you may find yourself sucked into the fast world of deadlines and being connected to your “Blackberry leash” almost 24/7. And even though you are working like a dog, you still may have to deal with: “Why are we not...
PR and Content Strategy Insights
How Thick is Your PR Skin?
read more
How are you Dealing with Turbulence?
The plane drops and rises suddenly. It feels like I’m on a roller coaster thousands of feet in the air. Some passengers squeal every time the plane goes up and down. A baby cries. Finally, we land safely in Detroit. And what do you know? It’s not even...
2 More PR Myths – Busted!
You can still get PR even if you don’t have a lot of money. Remember my post from last week? Well, here are two more myths: shattered! Here’s the scoop directly from my new book, “Simple Publicity ““ How to do your own public relations to boost...
4 Scary PR Myths – Busted!
As Halloween approaches, are you scared about the future of your marketing and public relations activities due to a bad experience in the past or a minimal budget? Don’t be! After hearing from many entrepreneurs who were “taken” by a big agency or...
3 Ways to Get Publicity Now!
Do you need publicity right away to build some buzz for your products and services? Well, here are three things you can do right now that will help you get the word out: fast: 1. Write to your local paper. Check your local paper to see if they have an...
Update Your Site Recently?
I’m swamped with new client work, optimizing Web sites and SEO copywriting this week, so I’ll keep it short. But I wanted to share a question with you that I’m asked often: How often do I need to update my website? Well, the answer is, if you have...
Why Isn’t Your Site Showing Up on The Search Engines?
“My site is optimized for the search engines, and it’s not showing up online.” Yep. I hear this a lot. And unfortunately, I have to tell a lot of entrepreneurs that they just wasted money. And maybe you are going through this too? You just spent a lot of time and...
Sick? Suck it Up!
Beep! Beep! Beep! The alarm blares, and my hand slams down on the button to turn it off. Ugh. Monday morning. And no matter how much sleep I get, Monday mornings never seem to get any easier, do they? Well, this morning is a little worse: My head is throbbing, and the...
Google Instant and Your SEO Strategy
The new Google Instant promises to make searches faster and easier, and you’ll be able to see results as you type. But what does this mean for your search engine optimization (SEO) efforts? Well, first of all, if you are overwhelmed with all of the information...