Beep! Beep! Beep! The alarm blares, and my hand slams down on the button to turn it off. Ugh. Monday morning. And no matter how much sleep I get, Monday mornings never seem to get any easier, do they? Well, this morning is a little worse: My head is throbbing, and the...
PR and Content Strategy Insights
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Google Instant and Your SEO Strategy
The new Google Instant promises to make searches faster and easier, and you’ll be able to see results as you type. But what does this mean for your search engine optimization (SEO) efforts? Well, first of all, if you are overwhelmed with all of the information...
Are You Capturing Visitor Data?
As you search the Internet, you probably visit many sites that offer free newsletters, reports, weekly updates, and more. And while this may seem like a lot of work, there is a reason so many businesses and organizations offer this information: They are capturing site...
Back to Business – Are You Ready?
With Labor Day comes back-to-school and back-to-business. With this in mind, are you dreading your old routine and the cooler months ahead? Well, here are a few things you can do now to make a smoother transition and have more business success 1. Check Your...
How to Avoid PR Rip-Offs
“I just paid a small fortune to a big, PR agency and have nothing to show for it!” “We hired a freelance copywriter, and he took our money and ran.” “I paid a lot of money for media placements. Isn’t that how it works?”...
Are You Losing Sales Because of Your Television?
Ok. You may think I’m nuts, but I’m writing this at 4:45 on a Tuesday morning. I just put three loads of laundry into the washing machine, and I’m now tackling several, SEO writing assignments in addition to this blog. Don’t hate me because...
What’s that Smell?
Ahhh. Summer. You sit back in your lawn chair with a cold beverage in one hand, and your favorite book in another. Enticing barbeque aromas waft past your nose, and your stomach grumbles with anticipation. You catch the sweet scent of roses in the garden and the fresh...
Your Competitors Are Doing This, Are You?
You smell the freshly cut grass and the tangy barbeque sizzling on the grill. You sip a nice, cool beverage by the pool and start to fall asleep. Ah:summer. It’s time for rest, relaxation and fun. But wait a minute:Wake up! It’s also a time to be aware of...
5 Ways to Generate Press
As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is...