PR and Content Strategy Insights

Is Your News Worth Reading?

As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is...

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How to Turn Your Luck Around

If you have been watching or listening to the news lately, it is packed with negativity concerning the latest unemployment rates, stock market upsets and violence overseas. It’s enough to make your blood pressure soar. Well, I’m not going to let it get to...

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Do you Hate to Wait?

A few weeks ago, I got up at 2:30 a.m. to catch an early flight out of LAX. I made the flight, but I was then stuck on the plane for two hours due to mechanical problems. Fortunately, I was able to change my connecting flight while sitting on the plane. Then, the...

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Is Your SEO a Commercial?

It’s early in the morning, and I just got off the phone with a potential client. She is interested in my search engine optimization (SEO) copywriting services but is afraid that her Website copy will sound like an advertisement.   I assured her that if the copy...

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Want More Success and Fewer Headaches?

After months of hard work, I was finally able to take a break and just returned from a once-in-a-lifetime trip to Australia to dive The Great Barrier Reef. It was a fantastic experience. And two days after getting back to the States, I was off on another trip to...

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