Have you ever called a potential vendor to ask a question only to have your ear talked off and never really get an answer? Or have you ever left a voice message for someone with a great opportunity, and that person never calls you back? This is customer service 101,...
PR and Content Strategy Insights
Customer Service 101
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Paying attention to your website copy?
When was the last time you reviewed the copy on your website? Did you update it recently? If not, you are probably losing out on sales and building relationships with new customers. Take a quick look at your site and ask yourself these questions: 1. Is the information...
Hi Y’All-The Texas Smile
I just got back from a Web Copywriting Intensive conference in Austin. And while it was fantastic to learn new, online skills to help my clients grow their businesses with SEO, PPC, e-mails, etc., the real insights came from the people of Austin. Lately, I’ve...
Bye Bye Winter Blues
If you are stuck inside waiting for the sun to shine, please do not let it get to you. Instead, this is a great time to plan your PR activities for the warmer months ahead and get some of your more detailed projects out of the way. Here are three things to focus on...
Is Something in the Air?
Geez. Is it just me, or have a lot of the people you’ve communicated with lately been grumpy and on edge? From potential customers and business owners to fellow PR experts and even a massage therapist, I’ve been getting a lot of “tude” lately....
Are your listening to yourself?
I just finished interviewing Kim Kiyosaki, author of “Rich Woman” and a successful investor. I’ll let you know when the interview will be published, but I will tell you that there is one important item that she stressed: Listen to your intuition. And...
Exclusive Interview with Robert Kiyosaki
Check out the exclusive interview I did with Rich Dad’s Robert Kiyosaki at http://www.startupnation.com/blogs/index.php/2009/02/03/robert-kiyosaki/. He has a lot of great tips to share with entrepreneurs and new...
Need Financial Help? Take Action.
I interviewed a major investor recently for an upcoming story on Pink Magazine Online, and she was inspiring. Basically, she reminded me that if you want changes to happen in your life, you’ve got to take responsibility and action…now. Are you having major...
Think Like A Reporter
It’s 4:00 a.m., and I’m swamped with work. But I wanted to share a quick tip before digging into my pile of deadlines. New business owners often ask me when, where and how they should send out a press release, what they should say and how to reach out to...