As the holidays approach, you are probably swamped with year-end work activities and preparing for your own personal celebrations at home. The last thing on your mind may be the thought of purchasing business holidays cards, writing messages and addresses, licking...
PR and Content Strategy Insights
Holiday Cards-An Opportunity to Make Contact
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What’s Your Work Ethic?
Over the weekend, I was walking along the beach early in the morning and noticed several people standing around with brooms. They were all wearing bright orange vests and seemed like they were fulfilling a community-service obligation. As I passed the group, I heard...
A Simple Thank You Goes a Long Way
Now that we’ve all had some time to get back into work mode after the Thanksgiving holiday, I thought I’d provide a simple reminder… As an entrepreneur, it’s important to regularly develop relationships with the media (on top of everything...
Happy Thanksgiving!
Phew! We made it to Thanksgiving. With the last few months of election activities and the economic roller coaster, I think we all deserve a break. And even with all of this turmoil, we are still around and have a lot to be thankful for. With this in mind,...
What Did Your Brain Just Say?
With the economy the way it is, there is a lot more competition for business. But before you jump at every new job opportunity that comes your way, take a moment to stop and think. I don’t know about you, but every time I’ve gone into a new business...
Did you really ask that?
Have you ever been listening to an online seminar, speaker at an event or tele-seminar, and someone asks a really lame question? For example, I was recently watching a presentation related to online marketing tips from one of the top experts in the industry. The...
The Secret to Getting Press
You sit down in your favorite chair ready to bite into your freshly prepared bagel and: Drat! There is a headline featuring your competition with a big photo of the CEO. The first thing you ask yourself is, “Why him and not me?” Well, don’t get...
Just when hope starts to fade…
It’s 4:00 a.m., and I just turned on the computer and took my first sip of coffee. With the stress of the economy, the election and an increase in the number of reporters losing their jobs, it has been an uphill battle to build buzz for my clients. And...
Are Reporters Reading Your E-Mails?
It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs. You click “send” and wait for a response from the business editor at The New York Times. Now, it’s noon and...