Phew! We made it to Thanksgiving. With the last few months of election activities and the economic roller coaster, I think we all deserve a break. And even with all of this turmoil, we are still around and have a lot to be thankful for. With this in mind,...
PR and Content Strategy Insights
Happy Thanksgiving!
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What Did Your Brain Just Say?
With the economy the way it is, there is a lot more competition for business. But before you jump at every new job opportunity that comes your way, take a moment to stop and think. I don’t know about you, but every time I’ve gone into a new business...
Did you really ask that?
Have you ever been listening to an online seminar, speaker at an event or tele-seminar, and someone asks a really lame question? For example, I was recently watching a presentation related to online marketing tips from one of the top experts in the industry. The...
The Secret to Getting Press
You sit down in your favorite chair ready to bite into your freshly prepared bagel and: Drat! There is a headline featuring your competition with a big photo of the CEO. The first thing you ask yourself is, “Why him and not me?” Well, don’t get...
Just when hope starts to fade…
It’s 4:00 a.m., and I just turned on the computer and took my first sip of coffee. With the stress of the economy, the election and an increase in the number of reporters losing their jobs, it has been an uphill battle to build buzz for my clients. And...
Are Reporters Reading Your E-Mails?
It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs. You click “send” and wait for a response from the business editor at The New York Times. Now, it’s noon and...
Vote and Move On
Did you vote? I’m sure you will hear this a lot today, but it is an important election. And it will be interesting to see the media frenzy announcing all of the results. Whatever happens, reporters will spend some time discussing the issues, and then it will...
Times are Tough But Don’t Get Scared. Get Help.
With Halloween here along with economic uncertainty, things can get pretty scary. But instead of letting things get to you, find some support and help online. In addition to my free articles and small business public relations information here:...
Anxious? Try to stop and think first for best results.
At about 8:00 a.m. Saturday morning, I was scuba diving in a fairly shallow kelp bed. Brightly colored fish swam all around me and I took relaxing breaths out of my regulator. The only thing I had to worry about was getting my equipment wrapped around a long string...