Have you ever been listening to an online seminar, speaker at an event or tele-seminar, and someone asks a really lame question? For example, I was recently watching a presentation related to online marketing tips from one of the top experts in the industry. The...
PR and Content Strategy Insights
Did you really ask that?
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The Secret to Getting Press
You sit down in your favorite chair ready to bite into your freshly prepared bagel and: Drat! There is a headline featuring your competition with a big photo of the CEO. The first thing you ask yourself is, “Why him and not me?” Well, don’t get...
Just when hope starts to fade…
It’s 4:00 a.m., and I just turned on the computer and took my first sip of coffee. With the stress of the economy, the election and an increase in the number of reporters losing their jobs, it has been an uphill battle to build buzz for my clients. And...
Are Reporters Reading Your E-Mails?
It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs. You click “send” and wait for a response from the business editor at The New York Times. Now, it’s noon and...
Vote and Move On
Did you vote? I’m sure you will hear this a lot today, but it is an important election. And it will be interesting to see the media frenzy announcing all of the results. Whatever happens, reporters will spend some time discussing the issues, and then it will...
Times are Tough But Don’t Get Scared. Get Help.
With Halloween here along with economic uncertainty, things can get pretty scary. But instead of letting things get to you, find some support and help online. In addition to my free articles and small business public relations information here:...
Anxious? Try to stop and think first for best results.
At about 8:00 a.m. Saturday morning, I was scuba diving in a fairly shallow kelp bed. Brightly colored fish swam all around me and I took relaxing breaths out of my regulator. The only thing I had to worry about was getting my equipment wrapped around a long string...
Are You Available?
I’ve mentioned this information before, but I think it’s important. If you’re not receiving media calls and you’ve spent the appropriate time researching various venues, preparing your media kit, updating your online newsroom, and pitching...
3 Quick Ways to Build Buzz and Sales
If the economic crunch is starting to hurt your business, it’s time to act fast to increase sales. Here are three cost-effective publicity activities you can do now to help build buzz: 1. Team Up With a Bigger Organization. Find a business or charity with a...