What Does Your Content Say to Customers?
When was the last time you reviewed your content? Your current impression on customers may surprise you! What does your content say to customers? As a small business owner, you probably have all kinds of content going out to current and potential customers including social media, articles, newsletters, emails, sales messages, and more. That’s fantastic, […]
Continue reading...Keep Your Content Simple and Watch Sales Soar!
Beware of exhausting marketing messages that don’t work! As an entrepreneur, it’s easy to get excited about your marketing message and want to shout it from the mountain tops. After all, you’ve put a lot of blood, sweat and tears into launching your new business. But, this is where you need to be careful. While […]
Continue reading...How to Drastically Improve Your Content in 20 Minutes or Less!
5 Simple Steps to Sales-Copy Success You are a small-business owner with a non-existent, content-marketing budget. This means you write all of your sales materials and hope for the best. Well, don’t despair! Even though you can’t hire a professional copywriter or content strategist right now, that doesn’t mean you can’t steal a few of […]
Continue reading...How to Turn Content Into Sales
You have a unique, competitive advantage with content. Are you using it? You’ve spent hours writing really cool blogs, social-media posts and Website content that rocks… or does it? It’s one thing to write copy, it’s another thing to have your content actually create sales for your business. Content provides a unique way for you […]
Continue reading...How to Know if Your Content Stinks and What to Do About it… Fast!
Your writing is great… that’s what you think! Are you happy with all of the marketing content your business is producing? If so, it’s time for a review. Yes, I know you have many responsibilities as a business owner, and you may place your content near the bottom of the “To Do” pile. But your […]
Continue reading...How to Build Buzz with Small Business Public Relations and Content Strategy
Boost sales and online awareness fast and cost-effectively. Recently, I was fortunate enough to be interviewed on “Black Hollywood Live’s Phenomenal Women.” I had a great time during the interview, and the host and I discussed “How to Build Buzz.” With this in mind, I thought I’d share some tips with you on how you […]
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