8 Media-Pitching-Tips for Fast and Free Publicity
After optimizing your site for the search engines and pursuing other marketing-efforts, it’s time to use the “power of the press” to boost sales, awareness and credibility cost-effectively. But how do you pitch your story to a reporter? Here are eight quick-tips to help you through the media process: 1. Know Your Targeted Media-Members. Before […]
Continue reading...5 Ways to Create Newsworthy News
As a new business owner, it’s easy to rush through publicity efforts in order to concentrate or core business activities and priorities. But before you contact the media or post a press release, ask yourself if the information you’re about to send is really newsworthy. Will a reporter really care about what you have to […]
Continue reading...Press Release Warning
Recently, someone contacted me about sending out press releases. If you are a new entrepreneur, the first thing you probably think of when you hear “PR” is to send out a press release. And although press releases have their place as media-relationship building tools and announcements, there is a much better way to get some […]
Continue reading...Are You Wasting Time and Money on the Wrong PR?
If you are currently worried about finances, you may want to review your public-relations efforts and look into getting outside help. Think it’s too expensive? Well, you could be wasting time and money by continuing your current, publicity activities! By hiring a PR consultant who acts as an extension of your team and actually cares […]
Continue reading...Take Action to Beat Tough Times
Summer is almost here, but many of you may be worrying about your financial situation and revenue. Plus, the kids will be home for summer vacation soon so you have a lot on your plate. Well, instead of worrying about your business, take action. Here are three questions to ask now to get started: 1. […]
Continue reading...An Interview with Robert Kiyosaki-Part 2
Last week, you heard the first part of my interview with Robert Kiyosaki, investor, entrepreneur and author of The New York Times, international bestselling book, Rich Dad Poor Dad, with 26 books in the Rich Dad series. Here is the continuation of our interview which appeared on StartupNation: What main pieces of advice do you […]
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